Adopting more sustainable practices involves making decisions and
implementing actions that minimize impacts on the environment . Nowadays, being an
eco-friendly business is becoming increasingly advantageous, as there is an increasing need to
reduce waste and raise awareness about the importance of sustainability.
Vilaville Arquitetura - Restaurante Horta. Projeto da CASACOR São Paulo 2023. (Favaro Jr/CASACOR)
According to
Mislene Lima , sales leader at Grupo Simão, being sustainable is a matter of making
conscious choices . She highlights examples of how preferring suppliers who adopt organic farming practices and using
eco-friendly accessories in the restaurant environment are advantageous for the business. In Europe, there is a growing movement to encourage consumers to bring their own containers to avoid generating waste, especially in coffee shops, with a view to saving money and sustainability.
Lidiane Bastos , CEO of Grupo Simão, suggests that local businesses could adopt similar measures, offering discounts or loyalty programs to customers who adopt sustainable practices.
For executives, being sustainable starts with
small actions , such as
reducing food waste and using
biodegradable or recyclable utensils, in addition to using sustainable materials in utensils and packaging and raising awareness about the importance of
selective waste collection , something that is not yet practiced by the majority of the population.
Altera Arquitetura - Ninho & Aspargos. Projeto da CASACOR São Paulo 2023. (Andre Mortatti/CASACOR)
Another important factor for reducing waste and saving money is
prioritizing local and seasonal ingredients . Choosing
recyclable packaging and utensils should also be taken into consideration. These measures not only contribute to preserving the environment, but can also generate economic benefits and strengthen the business's image in the eyes of customers who are increasingly concerned about
preserving the planet .