The intention of the project was to break away from the conventional and explore an aesthetic with a strong predominance of red, awakening a new experience for the exhibition visitor. The idea of using the color red was inspired by the Negrone drink, the flagship of the “hotel bar” created. Bold, fun, cheerful, lively, organic, dynamic and contemporary! In difficult times, the space brings cheer, relief and joy to those who can enjoy it. The duo believes in the transformative power of architecture and its role as a social agent.