CASACOR Paraná facade will be reused in a line of bags and wallets

Nicholas Oher and Paloma Bresolin , partners and creatives responsible for OHMADesign, developed an unprecedented installation for the facade of CASACOR Paraná 2024 , which uses more than 380 meters of fabric in an environment that is free and open to the public. Designed using fabrics in four different colors, the facade was inspired by the theme " From the present, to now ". "We transformed the headquarters' facade into a living work of art, wrapping it with fabrics of different colors, sizes and textures," says Oher. “The idea is not to create a tourist spot or just an Instagrammable space, but rather a lasting gift for each individual, allowing them to take a piece of this special moment into their lives”, explains Paloma Bresolin. Inspired by good stories and practices, the facade created by OHMADesign reinforces environmental awareness and values the democratization of design in a tribute to the 30th anniversary of the Paraná edition. “The proposal was to create an environment where past and present come together in a vision of limitless creativity. The color selection was more than an aesthetic choice, it is an expression of respect, love and care for the world around”, explains Nicholas Oher. “The tones of guava, peach, rose and cashew were carefully chosen to represent the beauty and softness of the flora , while evoking feelings of positivity and optimism. The shades are a palette of positive possibilities , designed to convey a message of hope and welcome to everyone who passes by”, adds Paloma. To transform the installation into a real gift, which will not only remain in memory, the material that adorns the facade will be reused and transformed into an exclusive line of bags and wallets , called "Present", a CASACOR Paraná concept. The pieces, which will be sold during the exhibition and delivered after the end of the event, will be developed by Ariane Santos, from Badu Design, a business with socio-environmental impact and which focuses on the circular economy and training socially vulnerable women.

Service - CASACOR Paraná 2024

Where: Rua Bispo Dom José, 2222 – Batel - Curitiba (PR) When: from June 4th to July 28th, 2024 Opening hours: Tuesday to Friday, from 2pm to 9pm Saturdays and Sundays, from 1pm to 9pm Digital ticket office: https://appcasacor.com.br/en/events/parana-2024 Ticket prices: R$ 90 - Whole R$ 45 - Half price Regarding the Half Price benefit: it is mandatory to present documentation proving the right to the benefit in accordance with current legislation. More information: (41) 3155-6161 l (41) 98868-1517 info@casacorparana.com.br @casacorpr [April-see-also]W3siaWQiOjE3MzUzOCwidGl0bGUiOiJSZXVuaSYjeEUzO28gT3BlcmFjaW9uYWwgbWFyY2EgbyBpbiYjeEVEO2NpbyBkYSBDQVNBQ09SIFJpbyAyMDI0In0seyJpZCI6MTczMzIxLCJ0aXRs ZSI6IjkgYW1iaWVudGVzIGRhIENBU0FDT1IgcyYjeEUzO28gcGVyZmVpdG9zIHBhcmEgcXVlbSBhbWEgbGl2cm9zISJ9LHsiaWQiOjE3MzI4MCwidGl0bGUiOiJSb2RvbGZvIENvbnNvbGkgYWJy Z SBhcyBwb3J0YXMgZG8gbm92byBsYXIgZW0gQ29wYWNhYmFuYSJ9XQ==[/abril-see-also]