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CASACOR

Bilheteria Mente e Coração

CASACOR Piauí
The ticket office is the first act of the show "Mind and Heart." More than just a space for purchasing tickets, it functions as a sensory portal that prepares visitors for the experience. The project translates the theme through the symbolic contrast between two atmospheres: red, which represents the heart, emotion, and passion; and blue, which symbolizes the mind, reason, and introspection. The balance between the colors creates a visual narrative that invites one to slow down and dive into the universe of the exhibit. The curved shapes of the counter reinforce the fluidity of emotions, while the straighter lines and linear lighting refer to rationality and structured thinking. The graphic floor leads the eye and energizes the sensory journey. The works of local artists enhance regional cultural production, and the screens with programming and projects expand the audience's expectations.

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