Pachamama and CASACOR join forces to offset the show’s carbon emissions

Environmental compensation can often seem like something that is far from being put into practice in our daily lives. But the partnership between CASACOR SP 2024 and Pachamama shows that reducing the environmental footprint is possible for the market and for society – and everyone can help reinforce this positive impact on the world. A company run by Bruno Gagliasso and partners João Marcello and Rodrigo Rivellino , Pachamama works by calculating CO2 emissions from the construction sector and measuring the necessary equivalence that will be offset in standing forest conservation credits. This calculation is carried out covering the impact of the entire project: from the extraction of materials, the products used and the solutions applied in the spaces. Visitors' travel to CASACOR is also being taken into consideration: those who opt for a neutralized ticket at the box office (which costs an extra R$5) will be working to offset the environmental impact of the exhibition. “It is a change in consciousness and, therefore, we need to rethink the result we are leaving for future generations. Pachamama’s initiative, in partnership with CASACOR, is to bring this environmental service to the entire cast of the show, from architects, decorators and even visitors. We believe that, in this way, we can build awareness that our first home is Planet Earth”, says Bruno Gagliasso .

Partnership with the CASACOR cast

The initiative also aligns with CASACOR's national theme, “ De presente, o agora” (From the present, the now ), which invites the entire cast of the show to reflect on how our daily decisions impact future generations, after all, we will always be someone's ancestors. The cast of the 2024 edition was able to voluntarily submit to an impact assessment of their projects and, consequently, will be able to offset their environmental footprint through tokenized digital assets.

Pachamama relies on technical support from Sustentech to apply an appropriate methodology and carry out a survey of the environmental footprint of the environments that will be offset. The steps for neutralization are carried out using the Life Cycle Analysis methodology, which has the following divisions:

1. Data collection: collection of information on the quantity and specification of project materials.
2. Insertion and adjustment of data into the software : the information collected is inserted into the specialized software and compared with the suppliers' Environmental Product Declarations (EPD).
3. Life Cycle Analysis (LCA): assessment of the carbon incorporated into the project.
4. Proof of results: preparation of technical reports for each project, specifying the equivalent carbon impact incorporated into the execution.
5. Compensation and certification of projects.

How compensation occurs:

The environmental compensation carried out by Pachamama is done through a partnership with Greener Tokens , a company that manages environmental compensation and environmental preservation projects through digital assets. Greener credits, called GPT (Greener Preservation Tokens), are generated using the carbon quantification methodology developed by the Faculty of Agricultural Sciences of the São Paulo State University (FCA-UNESP) and technically assessed and audited by KPMG (one of the largest auditing companies in the world). The tokenization of environmental assets occurs with the individualization, security and registration of tons of carbon in a numbered and individualized manner. The environmental compensation takes place at Fazenda Floresta Amazônica , in Apuí (AM), a region that covers a vast area of around 146 thousand hectares and plays a crucial role in the preservation of the Amazon Rainforest. The work on site also provides sustainable economic opportunities, education and social assistance for the communities that inhabit the region. “We need to understand that investing in preserving the ecosystem is what guarantees our future. The construction sector has a significant impact on greenhouse gas emissions, with around 42% of emissions worldwide coming from the sector. Combined with the fact that everyone needs a home to live in, we are facing a market that is likely to expand. We should all see preservation and regeneration as an investment,” concludes João Marcello .