Pedro Franco launches wooden flooring inspired by Brazilian roots

An unprecedented partnership between Indusparquet and designer Pedro Franco has resulted in the Ancestralidade Collection , a launch that emphasizes the value that “ Beauty is meaning ”. Among the novelties are a new wooden floor design inspired by Brazilian roots and a reissue of the K2 sofa , redesigned with tropical woods.

The design of the Ancestridade floor was inspired by the designer’s research into indigenous graphics and refers to the ancestral designs of the native Brazilian civilization. “I have always admired the floors of historic Italian and French palaces, many of which use Brazilian wood. So I always wondered why we don’t have a floor created based on a Brazilian aesthetic,” he explains. “This is a very important partnership, because in addition to believing in the power of co-creation, we are presenting to the market a launch that combines the expertise and quality of Indusparquet, with a unique design brought by Pedro Franco, in addition to the opportunity to be part of the reissue of iconic pieces”, says Mariana Lisboa , marketing and communication director at Indusparquet.