"A city devoted to design": Gucci's new book is dedicated to Milan

In addition to the luxury that has made the brand world-renowned, the new Gucci under Sabato De Sarno seeks to move towards a visual identity that explores artistic, aesthetic and cultural references . Thus, on the eve of his debut at men's fashion week, with the Gucci Ancora Men's Fall Winter 2024 show, Sarno announces the launch of the book Gucci Prospettive 2: Ancora Milano – the second volume dedicated to Milan and its creative expressions. The book explores various dimensions and aspects of the design of the Italian city. Unexpected impressions and combinations of buildings, spaces, objects and the people who created them evoke a portrait of a city deeply devoted to design .

After pictorial, photographic and poetic references, Antonelli and De Sarno look together at the city as a cradle of design systems, whose stratification gives life to the Milanese identity. In the images, it is possible to see that physical spaces and objects dialogue with those who inhabit and use them, in a continuous and layered exchange.