Many Italian fashion brands and labels were present at Salone del Mobile 2016 and one of them was Versace which announced a new position in the furniture market
Submitted at Apr 19, 2016, 2:35 PM
Milan Design Week 2016 , which took place last week, brought several innovations and trends to the world of furniture and many brands were present to present their ideas and innovations. One of them was Versace, which has the Versace Home line, which from now on will have all of its homewares produced in-house, no longer by third parties, as was done previously.
The internalization process will follow the same line as the textile collections - entirely produced and marketed by the brand - and operates with two specific production partners, Cassina, which provides the supply, and Nemo, which provides the lighting.
The entire collection dedicated to home and interior design projects will be created by artistic director Donatella Versace.
"The Versace Home collection has always been part of Versace's DNA and the desire to internalize it is a natural step, given the continued development and growth of the brand. It is a very valuable asset for Versace and that is why we want to directly develop its potential within the company itself," explains Gian Giacomo Ferraris, CEO of Versace.
The first genuine Versace pieces are the Via Gesù Palazzo Empire sofa and Mesedia chair.
