The coffee shop chain We Coffee , famous for its clean aesthetics and Instagrammable sweets, opens another branch in the capital of São Paulo, but this time with an area of over 450 m² – the largest store in the chain to date. Located in Shopping Morumbi , the store promises to accommodate 150 people , preserving faster and more technological customer service, which will be carried out exclusively by totems installed at the store entrance that will direct the customer to wait for one of the store's lockers to light up, signaling that their order is ready. The minimalist design of the coffee shop gains details at each new address so that the experience is immersive and plays with the sensory to the maximum.

At Morumbi, the concept followed is “Pulse AI” , focused on technology and with a particular focus on the store’s lighting . LED panels fill the space, making it even more “Instagrammable”, so that customers can have fun taking photos there. SERVICE We Coffee | MorumbiShopping Roque Petroni Júnior Avenue, 1089 – Leisure Floor, store 15P | Opening hours: Monday to Saturday, from 10am to 10pm; Sundays and holidays, from 2pm to 8pm.