The Corona beer brand, from the Ambev group, debuts at the Primavera Sound festival – which takes place on December 2nd and 3rd in São Paulo –, with a sustainable stand designed by Atelier Marko Brajovic . Known for his nature-inspired designs, Brajovic brings the natural essence to the urban environment. “The connection with the natural is born through a
visually permeable and fluid architecture , which integrates the interior with the exterior and vice versa, thanks to the opening in three directions, natural coverings and
bioclimatic strategies for thermal comfort. Indoor gardens, water and textures that diffuse natural sunlight provide a celebratory, memorable experience on a large balcony that opens onto the Primavera Sound stage!”, comments Marko Brajovic.
As the first global beverage brand neutral in plastic waste since 2021, Corona will launch at the festival an exclusive reusable cup made from 100% recycled plastic collected from the Brazilian coast, available to the public who stop by the stand. Furthermore, Corona invites the Primavera Sound audience to leave their personal contribution to nature in a simple way: for each visitor who passes through the space, the brand will plant a tree. The action takes place in partnership with the Basins & Forests Project and the expectation is that more than 5 thousand seedlings will be planted in 2024 as a result of this action. Furthermore, all materials used in the Corona space at Primavera Sound will be correctly disposed of after the event, with full reuse in new places with new purposes. [April-see-also]W3siaWQiOjE1OTY2MiwidGl0bGUiOiJDYXNhICYjeEU5OyBtb2Rlcm5pemFkYSBlIGdhbmhhIHByb2pldG8gZGUgODQ1IG0mI3hCMjsgZGlzdHJpYnUmI3hFRDtkb3MgZW0gY2luY 28gYW5kYXJlcyJ9LHsiaWQiOjE1OTkyNSwidGl0bGUiOiJUaWpvbG8gZWNvbCYjeEYzO2dpY28 6IG8gcXVlICYjeEU5OyBlIHF1YWlzIG9zIGJlbmVmJiN4RUQ7Y2lvcyBwYXJhIG8gbWVpbyBh B also]
