Discover Urubici, one of the world's most welcoming destinations, with stunning landscapes, cold weather, cuisine, and unique hospitality
Submitted at Mar 13, 2026, 9:00 AM
Urubici, SC. (Ivan Cheremisin/Unsplash/Divulgação)
Located in the highlands of Urubici, the town has become one of the most enchanting destinations in southern Brazil. Surrounded by mountains, waterfalls and valleys, it attracts visitors seeking contact with nature, a mountain climate and tranquil experiences far from major urban centers.
Urubici, Santa Catarina. (Prefeitura Municipal de Urubici/Divulgação)
The destination’s charm recently earned international recognition: Urubici was included among the ten most welcoming cities in the world in the Traveller Review Awards 2025, an award from the accommodations platform Booking.com. The selection takes into account reviews from travelers around the world and highlights places that offer remarkable hospitality and positive experiences to visitors.
But what makes Urubici such a special place? Amid mountains, canyons, waterfalls and typical highland gastronomy, the destination brings together attractions that please those seeking tranquility, adventure and memorable scenery.
Urubici, Santa Catarina. (Claiton Conto/Unsplash/Divulgação)
One of the main reasons visitors go to Urubici is the impressive landscape of the Serra Catarinense. The region combines mountains, canyons and viewpoints that provide unforgettable panoramic vistas.
Pedra Furada - Morro da Igreja, Urubici, SC. (Lucas Caixeta/Unsplash/Divulgação)
Among the most famous sights is Morro da Igreja, one of the highest points in southern Brazil. From there, you can observe the iconic Pedra Furada, a naturally sculpted rock formation that has become a symbol of the region.
O Cânion Espraiado é uma das atrações mais imponentes de Urubici e também a de mais difícil acesso. (Julian Zonta/Flickr/Divulgação)
Another impressive landscape is the Espraiado Canyon, known for its cliffs and sweeping views of the highlands. Access usually involves hiking trails or 4x4 drives, which makes the experience even more special for those who enjoy adventure.
In addition to the mountains, Urubici also stands out for its large number of waterfalls. Many of them are among the tallest in the South of the country and are surrounded by well-preserved native vegetation.
Parque Mundo Novo, Urubici, SC. (Lucas Caixeta/Unsplash/Divulgação)
The most famous is Cascata do Avencal, located in Parque Mundo Novo, which has a drop of about 100 meters and can be admired from different viewpoints. The landscape impresses at any time of year, especially after periods of rain.
Cascata Véu de Noiva, Urubici, SC. (Urubici Veu de Noiva/Divulgação)
Another highlight is the Véu de Noiva Waterfall, so named for the delicate, veil-like shape of the water as it falls over the rocks. The setting often attracts photographers and nature lovers.
Winter turns Urubici into one of the most sought-after destinations in the South. During this season, temperatures can drop significantly and, in some years, there are records of frost and even snow.
Urubici, Santa Catarina. (Governo Estadual de Santa Catarina/Divulgação)
These conditions make the town a very popular destination for those who want to experience Brazil’s typical mountain climate. The landscapes become even more beautiful in the intense cold, and the scenery takes on a European air.
Urubici, Santa Catarina. (Cabanas Xokleng/Divulgação)
In addition, winter usually comes with a cozy atmosphere, with fireplaces lit, regional wines and hot dishes served in the town’s restaurants.
Cuisine is also a strong point in Urubici. The influence of traditions from the Santa Catarina highlands appears in hearty, comforting dishes, ideal for the region’s cold climate.
(Rrumman Amin/Unsplash/Divulgação)
Local specialties include roasted meats, dishes prepared with pinhão — a seed typical of southern Brazil — and homemade recipes that showcase regional ingredients. Restaurants and inns often offer meals with mountain views, making the experience even more pleasant.
Aperitivo de pinhão. (Ajinomoto/Divulgação)
The high-altitude wines produced in the Serra Catarinense have also gained prominence in recent years and are part of the gastronomic experience for those who visit the destination.
Urubici, SC. (Ivan Cheremisin/Unsplash/Divulgação)
What truly sets Urubici apart, however, is its hospitality. The town has a strong tradition of rural tourism and family-run inns, where service is usually warm and welcoming.
(Gaspar Zaldo/Unsplash/Divulgação)
This way of welcoming visitors was one of the factors that led the destination to gain international prominence in the Traveller Review Awards ranking. The positive reviews left by travelers highlight not only the natural landscapes but also the care taken with service and the experience offered.
CASACOR Publisher is an exclusive content-creation agent, developed by the CASACOR Technology team based on the knowledge base of casacor.com.br. This text was edited by Yeska Coelho.
