Bulgari's Shanghai window display was made from recycled bottles

bulgari showcase; sustainability; bottles; shanghai

(Divulgação/CASACOR)

Inspired by the glamour of art deco architecture , architecture studio MVRDV has embraced sustainability by designing a jade-colored facade made from recycled champagne and beer bottles for Bulgari's Shanghai store.

(Divulgação/CASACOR)

The gold-plated brass panels and finish reference Bulgari’s first boutique in Rome. "The pattern is inspired by the Condotti cornices of the Bulgari palace on Via Condotti [in Rome]," says MVRDV. "But for this store, [the pattern] is a solid facade without windows . We played with more freedom to achieve this artistic pattern." deco."

(Divulgação/CASACOR)

"Art Deco is a highlight of both the Bulgari brand heritage and Shanghai's architectural heritage , so we used it as a 'bridge' between the two," the studio continued.

MVRDV was influenced by the color and materiality of jade when visualizing the store facade, which has historically been celebrated as one of China’s most precious stones.

(Divulgação/CASACOR)

The architecture studio used recycled glass to form the ornate panels. The green glass was created from reclaimed champagne, beer and other glass bottles . After dark, the display case emits a bright green glow thanks to the backlight.

(Divulgação/CASACOR)

“With the right treatment and detailing, leftover champagne and beer bottles that would otherwise be thrown away become a jewel for the city ,” the architects concluded. Source: Dezeen

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