Surrounded by the most fabulous beaches bathed by the
Adriatic Sea , the hotel is a beautiful example of
sustainable construction . One of the most beloved destinations for vacationers, the proposal is to go much further. The island of
Zlarin , on which the resort is located, has plans to become
Croatia's first plastic-free island . The initiative is in line with the need for a
more sustainable approach , including in tourism, especially in the Adriatic Sea, where there are a number of efforts and measures to
preserve the diversity of marine species .
Named Hotel Adriatic , the establishment is part of a campaign by Maistra, a hotel group that manages 10 hotels and 8 resorts on the Istria peninsula and has been incorporating more sustainable initiatives into the routine of these establishments. With this proposal so important to preserve the environment , the hotel became a pioneer in getting rid of single-use plastic entirely .
The Adriatic Hotel began its ambitious mission to
go plastic-free in 2018 by replacing plastic with paper straws. With the success and good reception from guests, operations have evolved and the goal has been to
stop using plastic straws by June of this year. about 80% of disposable plastics . Hygiene products, beverage bottles, bags, containers, among many other items that are part of the
hotel routine will be replaced in all accommodation units - from the rooms to the bar. “We want to create a mindset where people naturally refuse single-use plastics that are used for a few minutes but can last centuries in the environment,” explains marine biologist Chiara Fumagalli, a project partner involved in the campaign.
Community integrated into the cause
Plastic is a problem that bothers the community of Zlarin. Around the island, around
15 thousand plastic bags end up being dumped into the sea . For this reason, starting in 2018, a group of local residents began taking action to
avoid irregular disposal of material .
Project leaders at the Adriatic Hotel have teamed up with local businesses to raise awareness of more sustainable actions and create business alternatives to welcome tourists. The next intended step is to create a composting structure for the entire island and, in doing so, close the management loop for all compostable waste.
