12th Sustainable Virada: festival takes over several points in SP until the end of the month

The 12th edition of Virada Sustentável has already begun in the city of São Paulo, where it will continue with an intense program until November 23 , a Wednesday. The largest sustainability festival in the country , Virada Sustentável presents a schedule full of activities, completely free exhibitions and artistic interventions focused on themes such as conscious consumption, climate change, the environment, the circular economy and socio-environmental responsibility. And it doesn't stop there: the novelty of this edition is that, for the first time, the festival takes place simultaneously in São Paulo, Manaus and Porto Alegre . Check out the main information about the 12th Virada Sustentável below!

What is the Sustainable Turnaround?

The largest sustainability festival in Brazil, Virada Sustentável aims to present a positive and inspiring vision about sustainability and its different themes, generating reflection and discussions in order to promote a sustainable future and reinforcing existing networks of transformation and social impact. For Mariana Amaral, creator of Virada, “the festival is a unique opportunity to discuss essential themes for the future of humanity , and in a very didactic and playful way, where everyone is integrated into this program and invited to reflect on their actions on the day. a day, and it is in this maxim that we believe, in the dissemination of knowledge that saves”. The implementation of Virada Sustentável involves and articulates civil society organizations, public bodies, cultural collectives, social movements, cultural facilities, companies, schools and universities.

Where it happens

The 12th Virada Sustentável program includes outdoor activities in 31 parks in the capital , offering leisure options for a wide range of audiences. The recently opened Parque Augusta , in downtown São Paulo, will host the circus show A Bolha, developed by the group Dutch Corpus Acrobatics. The attraction simulates a closed environment without external interaction with the world, where a contortionist reproduces everyday situations inside a bubble. In Ibirapuera Park , on the marquee of the Afro Brazil Museum, there will be the Ancestral Colors workshop: a workshop on natural paints, in which visitors will be invited to explore techniques for obtaining and using paints of organic and mineral origin, also addressing historical issues. cultural, geopolitical and social aspects behind the paints. Minhocão will be the stage for a playful artistic intervention by artist Chai Rodrigues with the aim of further encouraging physical activities and play as part of the actions of belonging and collective use of the city. To mark the passage of time and the experience in public space , 146 hourglasses will be drawn along the entire length of the Minhocão, on both roads in an inverted manner, counting the time of those going and those returning.

This year, Virada Sustentável is taking over the city of São Paulo with the ContAí campaign , which brings together information collected from more than 50 civil society organizations. The data collected will be displayed in projections on three building gables in the Avenida Paulista region and in other areas. highly visible locations, with art produced in partnership with Senac. The action is an offshoot of the #MinhaMensagem campaign carried out last year, when awareness messages and reflections on the theme of sustainability were spread in iconic spots in the city. More than 50 Unified Educational Centers (CEUs) of the City of São Paulo, distributed throughout all regions of the city, participate in the event, with a program of workshops and activities proposed by the city's Department of Education designed exclusively for the festival. In addition to these initiatives, graffiti artists and art collectives will carry out artistic interventions on the gables of six units on the UN Sustainable Development Goals (SDGs) , with the themes of peace, justice and strong institutions, life below water, quality education, zero hunger and gender equality. Still on the subject of artistic interventions that will take place in a decentralized manner in the city, the highlight goes to artists Laura Guimarães , Mauro Neri and Robson Bó , names recognized for their work in Brazilian urban culture and street art. During the Virada, they will also work on murals on the UN SDGs.

Sustainable Turnaround outside of São Paulo

For the first time, the event will be held simultaneously in Manaus and Porto Alegre , which have been holding their own editions for over eight years, bringing education and reflections on the theme of sustainability to the far reaches of the country. Manaus residents will be able to participate in Virada Sustentável 2022 between November 5th and 6th , and in the capital of Rio Grande do Sul, the event takes place between November 11th and 27th . The full program can be followed on the following channels: Virada Sustentável website , Instagram ( @viradasustentavel ), Facebook and Youtube .