Mauricio Arruda designs environments for Itaú's new campaign

What would you like to see when buying a new home? That was the question that started Itaú Bank's new home loan and home-guaranteed loan campaign, created in partnership with architect, designer and presenter Mauricio Arruda .

The projects resulted in a great shooting that goes beyond a usual creative concept, allowing the bank to work on the brand and the product from numerous angles and approaches. The environments, portrayed in two rooms and an office, will serve as the setting for the advertising pieces of the bank in this segment. "Designing all the environments in the campaign was a challenge that was as enjoyable as presenting a campaign that talks about realizing the dream of having a house that reflects your personality," says Mauricio Arruda. Silvio Amorim, creative director at GALERIA.ag, the agency that developed the creative concept for the campaign, comments: “to talk about Crédito Imobiliário and CGI Itaú, we looked at the type of content about real estate most consumed on social media: decoration, design , photos and videos with inspiration for the home they've always wanted. We invited Maurício Arruda to create exclusive and Instagrammable environments. Thus, the campaign serves as an incentive for people to search for the property of their dreams and, using one of the credit options from Itaú, these dreams can become reality."