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CASACOR São Paulo 2024: debut cast reveals the highlights of the show

Indoor nature, affection and Brazilianness are among the trends highlighted by professionals who participated in the event for the first time

By Nádia Simonelli

Submitted at Jul 29, 2024, 9:21 AM

Mais de 10 min de leitura
Check out what the debuting cast of CASACOR São Paulo 2024 highlighted as a trend

Check out what the debuting cast of CASACOR São Paulo 2024 highlighted as a trend (divulgação)

A team of new professionals left their mark at CASACOR São Paulo by impressing the public with innovations and a fresh perspective on contemporary living . In addition to proposing trends and providing plenty of inspiration for those who visited the spaces, this group of architects and interior designers also revealed what they liked most and found most interesting in the 2024 edition of the event. Check it out below!

Johnny Viana


Author of the Colmeia com Mel project — which housed the Badebec restaurant during the show —, architect Johnny Viana highlights the use of organic materials in the spaces, which created a more cozy atmosphere overall.
Johnny Viana Arquitetura - Colmeia com Mel. Projeto da CASACOR São Paulo 2024.

Johnny Viana Arquitetura - Colmeia com Mel. Projeto da CASACOR São Paulo 2024. (MCA Estúdio/CASACOR)

An example of this are the stones used in the countertops and sinks, which are different from what is normally used, but they are not rustic, but rather organic - Johnny%20Viana, Furthermore, the professional reveals that he liked the presence of vases and lots of nature in the spaces . According to Johnny, biophilia was used as a decorative element in practically all of the spaces at CASACOR São Paulo. Another aspect that caught his attention was the atmosphere of a real home that the spaces had, with coziness and even more comfort, which was different from other years, which, according to him, were colder and focused on design, and not so much on real-life living.

Marina Solomon


Architect Marina Salomão was the author of the Sertões do Saber project, where the CASACOR São Paulo 2024 bookstore was installed. The professional reveals that she found this year's edition much more interesting than previous ones. Not only because of its debut, but because of certain points that really caught her attention. The first of these is the fact that the commercial spaces are open to the public . "This strategy was very interesting, because everyone was able to learn a little about what CASACOR is, about this world we live in and have this experience", she says.
Marina Salomão - Sertões do Saber. Projeto da CASACOR São Paulo 2024.

Marina Salomão - Sertões do Saber. Projeto da CASACOR São Paulo 2024. (Rafael Renzo/CASACOR)

A second point is related to the work that the architect usually carries out with her office's projects on a daily basis. "All the environments in the exhibition are telling stories and are very personalized," she explains. I believe that each person should have their own home in a style that suits them, their personality and tells the story behind each family - Marina%20Salom%C3%A3o,
Marina recalls that at CASACOR São Paulo 2024, the use of elements produced by Brazilian artisans was a highlight. "The architect Gabriel Fernandes, for example, worked with bricks , which were impeccable, in his space Casa Veredas Simonetto . In mine, Sertões do Saber, we brought sisal from the south of Bahia, which, in addition to helping and encouraging the work of these people, also offered visibility and recognition to Brazilian artisans. So, for me, that was the most impactful", she says. Another highlight, in the architect's opinion, were the ceilings . "For me, they were the coolest. Since I love working with this element, using a lot of colorful ceilings, including wood, this year several spaces had different ceilings, with details in the lining", she concludes.

Gabriel Rosa


Lavabo Terra Sagrada, por Gabriel Rosa na CASACOR São Paulo 2024.

Lavabo Terra Sagrada, por Gabriel Rosa na CASACOR São Paulo 2024. (Theggrau/CASACOR)

Inspired by the tradition and spirituality of the Himba — inhabitants of northern Namibia and the last semi-nomadic people in Africa —, architect Gabriel Rosa designed theTerra Sagrada lavatory at CASACOR São Paulo 2024. The professional, who is making his debut at the show, reveals that he found the way in which the stories and concepts were told this year very interesting. I highlight all the creativity and boldness in the finishes and materialization chosen by the architects - Gabriel%20Rosa, Two spaces that Gabriel really liked and that, according to him, prove everything he mentioned about concept, history, finishes and boldness areCozinha Torno , by Mandril Arquitetura, and Ocupação Terreiro , by Studio Tarimba.

Rodolfo Consoli


Creator of the Home Office at CASACOR São Paulo, architect Rodolfo Consoli noticed a trend towards mixing materials in the same environment, such as chrome and gold (brass) and different types of marble, varying colors, textures and finishes.
Rodolfo Consoli - Home Office. Projeto da CASACOR São Paulo 2024.

Rodolfo Consoli - Home Office. Projeto da CASACOR São Paulo 2024. (MCA Estúdio/CASACOR)

The professional also highlights the strong presence of vintage furniture — mainly with unusual shapes, colors and fabrics — and contemporary furniture coexisting in total harmony in the same project. [quote author="Rodolfo%20Consoli"]"The order is to mix creations by renowned designers from the second half of the 20th century with pieces signed by designers of the contemporary generation" [/quote] Another aspect that caught Rodolfo's attention were the rugs and fabrics with colorful maxi-prints . He cites as an example the kilim in the home office designed by him (overlaid on a neutral rug), the rug and bed linens in the space designed by Paola Ribeiro , and the armchairs in the space designed by architect Marcelo Salum . In addition, the bars also became the protagonists in several projects. "Well designed, with prominent lighting, full of glasses and objects from different eras and styles," he highlights. Another interesting point in this edition mentioned by Rodolfo is the predominantly indirect lighting . "It makes the environment more cozy, does not blind the visitor or create the sensation of a light cannon," he adds.

Kesley Santiago


Newcomer and creator of the Njinga Room — a children's space that pays homage to the queen of Angola — at the São Paulo edition of CASACOR 2024, architect Kesley Santiago reveals that she identified the focus on reconnecting with emotional memories as a trend.
Kesley Santiago - Quarto Njinga. Projeto da CASACOR São Paulo 2024.

Kesley Santiago - Quarto Njinga. Projeto da CASACOR São Paulo 2024. (Bia Nauiack/CASACOR)

According to the architect, the many artisanal techniques used in the creation of the spaces further reinforce the appreciation of the personality and history that permeates the architecture. "An atmosphere of authenticity surrounds the projects as each one brings its own history and roots to the spaces," she says. Kesley also explains that the creation of furniture, objects, wallpapers, fabrics and prints reinforces the value and strength that affective memories have in interior design projects and how this type of architecture creates an emotional connection between space and audience.

Red Square Architecture


Partners at the Red Square Arquitetura office, Débora Pinheiro and Renata Nascimento debuted at CASACOR São Paulo 2024 with the Ilhas de Reflexão bathroom. The duo highlights the striking presence of natural elements, reflecting Brazilianness . "Many architects sought to incorporate this essence into their projects, using local works of art and materials. In our bathroom, for example, we used natural quartz, a completely Brazilian material. This trend of valuing national materials and elements was a constant among architects, highlighting the richness of our country's culture and natural resources ," explains Renata.
Red Square Arquitetura - Ilhas de Reflexão. Projeto da CASACOR São Paulo 2024.

Red Square Arquitetura - Ilhas de Reflexão. Circulação fluida e iluminação bem pensada são dois chamarizes do banheiro funcional de 48 m², obra das arquitetas Débora Pinheiro e Renata Nascimento. A cabine central disposta como ilha, realçada por meio de fontes de luz direcionadas do alto, carrega o conceito de introspecção e guarda uma inteligência projetual ao abrigar discretamente o ponto do hidrante, que não pôde ser deslocado. A biofilia também marca presença com o bom uso das chapas de pedra que dão forma à bancada, além das plantas que a povoam. (Bia Nauiack/CASACOR)

Renata also emphasizes that art played a significant role in the decoration of the spaces. "A striking example is the beaded painting in the Coral space, which I consider to be an exceptional piece. This painting, with its detailed construction and vibrant colors, is a perfect representation of Brazilian art," she says. It's interesting to see how art can connect with fashion, bringing typical elements of clothing to decoration, creating a unique fusion between the two areas - Renata%20Nascimento, Another interesting observation, according to Renata, is that many of the spaces had a story , sometimes a personal one. "For example, one of the architects recreated a terreiro in his space, giving an authentic and cultural touch to his project. This narrative approach enriched CASACOR, transforming the spaces into more than just decorated environments, but into true storytellers and reflections of Brazilian identity," she explains. Brazilian religiosity and culture were expressed through wooden and leather furniture, integrating classic pieces of Brazilian furniture. Renata also recalls that the attention to lighting was another distinguishing feature of the exhibition. "Some spaces made the most of natural light, while others stood out for their artificial lighting, especially indirect lighting, which provided comfort. In our space, we highlighted the lamps , treating them as works of art. The idea was to create movement and reflection on the blank paper, promoting an environment of contemplation," she says. Débora highlights the use of textures – fabric, stone, and natural elements. “It is impossible to reflect on our life on the planet without relating it to natural elements ,” she reflects. According to the architect, Brazilianness is not just an aesthetic theme, but also a reflection on our identity and daily life. “ Brazilian design is undergoing a period of evolution, whether in furniture or lighting, and we already offer high-quality work. We no longer need to rely solely on external references to create something incredible; our own culture and design are already more than enough for that,” she argues. When we look inside, at who we are and the world we want, we end up bringing elements of Brazil into our choices - D%C3%A9bora%20Pinheiro, One space that particularly struck Débora was Caminhos Portinari , designed by Melina Romano, which had an upside-down tree in the center. "This space is neutral and bright, in line with the aesthetics we appreciate in projects. It is minimalist , with more space than objects, but it provides a feeling of comfort and peace, especially due to the well-thought-out lighting. It is a place where you feel good and would like to spend a good time," she highlights. Another space that impressed the architect was the project by architect Gabriel Fernandes , with the bricks . "The space stands out for being different and out of the box , strongly incorporating Brazilianness. The decor is reminiscent of a farmhouse, with genuine items from Brazilian communities, especially women's groups. The effect of the brick roof is incredible and contributes to the uniqueness of the space," she concludes.

Leticia Granero


Architect Letícia Granero created the space Um dia de Cada Vez , a 148 m² refuge where visitors could slow down and appreciate the natural elements present in the décor. According to her, the trends at CASACOR in São Paulo stood out for their contemporary and welcoming approach to interior design.
Letícia Granero Interiores - Um Dia de Cada Vez. Projeto da CASACOR São Paulo 2024.

Letícia Granero Interiores - Um Dia de Cada Vez. Projeto da CASACOR São Paulo 2024. (Daniela Magario/CASACOR)

" Organic furniture and stones brought nature into the spaces, indirect lighting created a soft atmosphere, earthy colors promoted coziness, spaces with a homey feel welcomed, and pieces with emotional meanings personalized the decorations", she says. According to Letícia, these combined elements resulted in unique spaces , which combined beauty, functionality and emotions, which provided remarkable and meaningful experiences to visitors.

Adriana Farias


Creator of the Hutukara bathroom, an environment that paid homage to the Yanomami culture, interior designer Adriana Farias reveals that what most caught her attention in most of the environments at CASACOR 2024 was the presence of organic shapes , whether in the structure of the environment, such as ceilings and walls, or in the carpentry or loose furniture.
Adriana Farias - Hutukara. Projeto da CASACOR São Paulo 2024.

Adriana Farias - Hutukara. Na cultura ianomâmi, hutukara quer dizer mãe natureza e mãe terra, aquela que alimenta, acolhe e cura. A tradução desse conceito em um ambiente funcional resulta em um banheiro de 37 m² cujo intuito é criar a sensação de estar dentro da floresta. O teto curvo em tons de marrom, verde e azul simboliza a copa das árvores, as paredes no padrão da madeira jatobá remetem aos troncos, e o quartzito da pia reproduz as cores da vitória-régia, espécie que nasce e floresce nas águas do Rio Negro, no Amazonas. Ladrilhos hidráulicos com grafismos indígenas formam um grande painel que expressa pensamentos, experiências e vivências. (Israel Gollino/CASACOR)

" Rounded shapes are found in nature , they bring fluidity and lightness. This connection probably existed intentionally or not on the part of the professionals involved. Naturally, we tend to associate rounded shapes with welcoming . They have also been widely used in world architecture for some time now. Oscar Niemeyer was a lover of sinuous curves," he explains.

Daniela Funari


Architect Daniela Funari, who designed the Solos space, which housed the entrance lounge and ticket office at CASACOR São Paulo 2024, highlighted three aspects that she saw very present in the spaces. "They caught my attention and I think they are trends that are here to stay for a while," she says.
Daniela Funari Arquitetura - Ambiente Solos. Projeto da CASACOR São Paulo 2024.

Daniela Funari Arquitetura - Ambiente Solos. Projeto da CASACOR São Paulo 2024. (MCA Estúdio/CASACOR)

The architect begins by highlighting the indoor gardens , bringing the greenery from the outside in. "These gardens are very well thought out for each space, very well maintained and, in the vast majority, with natural plants . This is essential to bring all the energy that the plant has", she says. According to Daniela, since the exhibition is located in a big city, bringing the greenery inside is something very welcome. All these indoor gardens came very well and are here to stay, to humanize all environments - Daniela%20Funari, The professional also highlights the kitchens , which were very well represented by architects and designers, bringing joy, whether in the fun furniture , games in relation to the carpentry, finishes or with backsplash tiles. "These kitchens with tiles and color are also very prominent." And finally, Daniela mentions the different furniture . "We have sofas, armchairs in organic shapes and designer furniture, often signed, which are also highlights and very well integrated into residential projects. We can have this type of furniture in houses and apartments. And, by working with different fabrics, it is possible to create bolder styles", she concludes.