MASP was the venue chosen, for the first time, to host the launch of
CASACOR 2024. Around 330 guests including architects, landscapers, designers, suppliers, businesspeople, partners and the press participated in the meeting.
Another new feature at the event was a talk by trend researcher Li Edelkoort , who spoke to the audience from her apartment in Amsterdam about macro trends and aesthetic trends that should inspire everyone in the coming years. Alexandre Salles and Pedro Ariel were invited to participate in the conversation. (Adriana Barbosa/CASACOR)
Right after the lecture,
André Secchin, CEO of CASACOR , mentioned the success of the events in 2023 (
five of them still on display in some cities in the country ), and spoke about the planning and positioning of the brand.
"We are betting on a different dynamic for the presentation of the theme of CASACOR 2024, as we understand the importance and impact it has on our segment" .
(Adriana Barbosa/CASACOR)
The next edition of
CASACOR will be marked by the theme
From the present, the now . "The idea is to shift our focus to a new creative axis, less Eurocentric and more authentic. The moment is more than opportune, as the world looks to Brazil with hope and fascination, in the face of the threat of climate collapse." This is what
Livia Pedreira , curator of the exhibition, reveals, when reminding that brands and professionals in the cast will have the opportunity to reflect and explore the theme.
For the second consecutive year,
Agência Sharp made an accurate reading of the
trend research to propose the theme for next year and create a CASACOR campaign, with the call “As a gift, the now” and impactful images created by AI, which will be printed in all of the brand's franchises.
(Adriana Barbosa/CASACOR)
Check out who was there:
The CASACOR launch event is sponsored by Deca and LG do Brasil . CASACOR Service Sao Paulo 2024
When: May 21 to July 28, 2024
Where: Conjunto Nacional, on Paulista Avenue, 2073
