Environments
Philco celebrates 90 years with participation in CASACOR 2024
The brand participated in 6 exhibitions throughout Brazil, presenting its portfolio of portable and electronic appliances, perfect for composing the most renowned projects.
By Marina Pires
Updated at Nov 27, 2024, 3:47 PM - Submitted at Nov 27, 2024, 3:47 PM
03 min de leitura
(Divulgação/)
In celebration of its 90th anniversary, Philco , a brand recognized for the high quality and technology of its products, was present at six CASACOR exhibitions throughout Brazil, displaying its products in different environments and projects developed by participating architects. 
CASACOR 2024 presents the theme 'From the present, the now', with the aim of leading the public to reflect on how our everyday decisions can impact future generations. Philco's products reinforce this commitment: sustainability associated with technology, innovation and quality. In addition, the brand has a complete portfolio of small appliances and electronics that are suitable for the most renowned projects. 
The spaces were made up of a variety of Philco products, which were chosen by each architect participating in the exhibition. The focus was on top-of-the-line products that are aligned with modernity, technology, trends and economy. This choice was in line with CASACOR's theme, especially built-in appliances such as cooktops, dishwashers, microwaves, as well as refrigerators, beer coolers, wine coolers, mini-fridges, televisions, air conditioning, mixers and other portable kitchen items.
CASACOR 2024 presents the theme 'From the present, the now', with the aim of leading the public to reflect on how our everyday decisions can impact future generations. Philco's products reinforce this commitment: sustainability associated with technology, innovation and quality. In addition, the brand has a complete portfolio of small appliances and electronics that are suitable for the most renowned projects. The spaces were made up of a variety of Philco products, which were chosen by each architect participating in the exhibition. The focus was on top-of-the-line products that are aligned with modernity, technology, trends and economy. This choice was in line with CASACOR's theme, especially built-in appliances such as cooktops, dishwashers, microwaves, as well as refrigerators, beer coolers, wine coolers, mini-fridges, televisions, air conditioning, mixers and other portable kitchen items. Philco's participation in CASACOR 2024 began at the Brasília show, followed by editions in Recife, Salvador, Rio de Janeiro, Florianópolis and Cuiabá. 
According to Emanuelle Henche, Philco's Marketing Manager, the brand has noticed the change in consumer behavior and the trend towards having more and more sustainable products in environments that match the aesthetics of the home. “Our participation in CASACOR 2024, in addition to being a highlight for Philco, is an opportunity to show the public attending the show the portfolio of products that we have linked to architectural and sustainability trends, which become a reference for many projects. For us, it is also essential to interact directly with architects, designers and consumers, better understanding their needs and expectations, to always offer comfort, practicality and style”, he says.
Widely recognized for the high quality of its televisions and for being a pioneer in the launch of audio and video products, Philco arrived in Brazil in 1934, almost a hundred years ago, and today it is one of the most present brands in the lives of Brazilian consumers. Its portfolio consists of a mix of products with more than 600 items, including audio and video, home, air conditioning, kitchen, personal care and white goods lines.
According to Emanuelle Henche, Philco's Marketing Manager, the brand has noticed the change in consumer behavior and the trend towards having more and more sustainable products in environments that match the aesthetics of the home. “Our participation in CASACOR 2024, in addition to being a highlight for Philco, is an opportunity to show the public attending the show the portfolio of products that we have linked to architectural and sustainability trends, which become a reference for many projects. For us, it is also essential to interact directly with architects, designers and consumers, better understanding their needs and expectations, to always offer comfort, practicality and style”, he says. About Philco
Widely recognized for the high quality of its televisions and for being a pioneer in the launch of audio and video products, Philco arrived in Brazil in 1934, almost a hundred years ago, and today it is one of the most present brands in the lives of Brazilian consumers. Its portfolio consists of a mix of products with more than 600 items, including audio and video, home, air conditioning, kitchen, personal care and white goods lines.