Anyone who thinks that the good old days of leafing through magazines are over and that the pleasure of discovering a mix of subjects with each turn of the page is a thing of the past is mistaken. With 124 pages and a new editorial proposal, Viva Magazine is here to revive this habit and, why not say, sensations. Always with a keen eye and from the perspective of architecture and design, the new publication comes with the editorial proposal of
bringing together the best of art, culture, gastronomy and behavior . Each edition will have a central axis that will be treated in all articles as cross-cutting themes, always providing something new in the reading of highly selected content.
The first edition – launched on November 23rd, with a cocktail party in the Home & Design area of Shopping Cidade Jardim –, focuses on the theme of home, dwelling and human being. Highlighting the tribute to
Flávio de Carvalho , one of the first multi-artists in Brazil and one of the great
names of the Brazilian modernist generation , working as
an architect, engineer, set designer, playwright, painter, designer, writer, philosopher, musician among other activities.
The other reports cover topics related to
ecology, architecture, design, sustainability, lifestyle , travel and gastronomy , as well as exclusive interviews with
Antônio Joaquim de Oliveira , president of
Dexco , fashion designer
Isabela Capeto and chef
Helena Rizzo . The magazine also highlights the portfolio of 20 architecture and interior design firms in photo shoots with professionals from the segment. Highlights include articles about
CASACOR environments designed by Sig Bergamin, Alex Hanazaki, Brunte Fraccaroli, Nildo José, Stephanie Ribeiro and Audrey Carolini.
The magazine is published twice a year with a circulation of 2,000 copies . All copies are distributed to Obra Fácil stores, architecture offices and companies in the sector. The publisher is Demais Editora e Publicações, the graphic design is handled by Mais Grupo and the journalism coordination is in the hands of João Marinho. 
