Pelo segundo ano consecutivo, a CASACOR Rio acontece na Residência Brando Barbosa – mas desta vez com muitas novidades. (André Nazareth/CASACOR)
The 31st edition of
CASACOR Rio is coming to an end: an event that once again presented the main trends in living, especially with the changes brought about by the post-pandemic period. The main stage every year for new works of art and design, launching furniture and home products, CASACOR Rio attracted
more than 30 thousand people to
Residência Brando Barbosa , where they stayed for the last two months.
Paola Ribeiro - Living da Fonte. Um grande living. Um ambiente pensado para abrigar encontros, refeições, momentos de leitura, descanso e lazer. Seguindo a paleta de cores da sala, que tem teto trabalhado com molduras e sancas, o espaço traz a Trilha Verde, da Coral (um tom ciano) em painéis, treliças e tapetes. Mas também muito branco nos tecidos, móveis e objetos de estilo contemporâneo, como a estante de Naoto Fukasawa. Uma forma de trazer leveza ao espaço e integrá-lo ainda mais ao Pátio da Fonte, logo em frente. (André Nazareth/CASACOR)
But the economy surrounding the event
goes far beyond that : the show generates a boost in sales in the home decor retail sector that lasts for up to three months after the end of the event. After all, everything that is displayed in its environments is transformed into
objects. consumer
desire . It is no surprise that the estimated growth in relation to the 2021 Rio edition is 10%, since the event is expected to generate around R$10 million in total – from the production months to the end of this edition, on the 26th.
Gisele Taranto Arquitetura - BamˈBo͞o Bar. Um espaço. Três momentos. É presencial com um bar e uma área de convivência no jardim. É presencial-virtual, com obras de arte em realidade aumentada que surgem no bambuzal ao acionar QR Codes. E é virtual com uma galeria criada exclusivamente no Metaverso. A arte - com curadoria de Vanda Klabin - é o destaque: a piscina se torna uma instalação de Maritza Caneca; e a exposição Olhar 2022 traz trabalhos de Carlos Vergara e de jovens artistas da periferia apresentados simultaneamente aqui e na China. (André Nazareth/CASACOR)
The investment by architects in setting up the spaces alone should exceed R$6 million, taking into account that each of the
43 teams of professionals will invest around R$150 thousand in their spaces with labor, materials and execution. of the project. This is without counting the
volume of business generated by the loan of furniture, objects, lighting fixtures, coverings and the like, which usually increases sales in the sector by around
15% during and after the assembly period of CASACOR Rio:
a growth that becomes even more relevant if we take into account that the decoration sector was one of the few to grow during the pandemic. The furniture industry, for example, increased its investments in production by 176% compared to 2020, according to data from the Association Brazilian Furniture Industry Association (Abimóvel). Precisely to meet the high demand, which led to a lack of many materials throughout 2020. Among Rio architects, there is almost unanimity: the demand for
renovations and
decoration has led to an
increase of up to 50% in the number of projects underway in Rio offices. At CasaShopping, the largest decoration mall in Latin America, sales have grown by
40%. in the last two years .
Creative economy and social projects
Anna Luiza Rothier - Muito Além do Jardim. Um recanto a céu aberto, ligeiramente protegido da chuva por ombrelones, e com espaço de sobra para encontros informais e descontraídos, que são a cara do Rio. Com vista para os jardins e para (quase) tudo o que acontece na área externa da casa, o terraço se insere ainda mais na paisagem natural do entorno com o uso de espécies diversas de plantas e a parede principal tomada por um jardim vertical. Um ambiente tropical, leve, despretensioso e bem carioca. (André Nazareth/CASACOR)
Another well-established tradition of
CASACOR Rio is the
charity events held on the eve of the official opening. It is like a
preview for guests – all paying – with
proceeds going to various social projects. This year, R$250,000 was raised, which was divided between three institutions:
Bank of Providence ,
Rio Inclui and
the Children's Respond Association .
CASACOR Rio 2022 numbers
R$ 10 million – that’s what CASACOR Rio generated in 2022.
2,000 – direct and indirect jobs were created in the six months of production of the event.
R$ 6 million – is the investment made by architects, decorators and landscapers in setting up their spaces (including investments in suppliers, support, product exchanges, property restoration, etc.).
CASACOR Rio 2022: The home as a 'Private Infinity'
Espaço Figueira, por Erick Figueira de Mello. Ambiente da CASACOR Rio de Janeiro 2022. (André Nazareth/CASACOR)
A cultural institute with open doors : for the arts, culture, visitors, the city. This was the proposal of the 31st edition of
CASACOR Rio , which ends on June 26th. This time, the 62 professionals, including participating architects, interior designers and landscapers brought
a new, more contemporary look to the iconic
Brando Barbosa Residence , located in Jardim Botânico and surrounded by
12,000 m² of Atlantic Forest . A proposal that fit perfectly with the national theme of CASACOR 2022, “
Infinito Particular ”, which allows professionals to present
diverse and plural solutions for a home with a soul, hyperconnected, full of affective memories and, of course, a lot of personality.
