It was the love of living things, the deep connection between humans and nature that inspired and guided AkzoNobel ’s international colour trend study
, Colour Futures , revealing the Colour of the Year 2023: Winter Silence , a light greenish and earthy that evokes fullness, calm and the magic of transformations. Winter Silence is a positive, natural and energetic color that connects us with what is purest on the planet and makes the home a more cozy place, evoking warm tones of dried flowers and fields that bring a feeling of permanence . With nature as the central character, AkzoNobel's team of color experts also identified four new palettes that reflect
the different ways in which nature is present in people's lives. Fruits of natural tones , all 37 colors of the year 2023 work together, offering combinations that become perfect for the current moment. “This year, our colors carefully reflect the hues we find in nature: from gray, found in mushrooms, to browns, woods and floral pinks. All the colors in our palettes are made to
be used together . Thus, our palette of 37 colors offers people an easy way to create
inspiring combinations that, in addition to following the latest
trends , are also practical”, explains
Juliana Zaponi , Communication and Color Manager at AkzoNobel Latin America.
The Colour Futures 2023 colour palette
Designed around the Color of the Year - Winter Silence - the colors of the four palettes that mark 2023 coexist harmoniously and allow for a wide range of functional combinations. Each color palette reflects a major behavioral trend in modern life identified by the international team at AkzoNobe l . The first of these is the Focus on Mental Health .
To address one of humanity's most central issues, this palette brings colors to nourish the soul and mind. Here, the greens, browns and lilacs of the woods, groves and gardens gain space for Inspire calm, relaxation and comfort in 10 welcoming colors that bring serenity and work perfectly when mixed with natural materials such as stone and wood, as well as houseplants. To communicate this palette and translate its understanding, Coral hired Thalita Carvalho , presenter and specialist in affective decoration, as its ambassador. The second trend in international color studies is Collective Thinking , through which people gather and share ideas and resources, celebrating diversity and promoting harmony. This palette features the soft tones of a field of flowers , which grow together to create a unique landscape through a vibrant and extraordinary ecosystem. Here, the colors presented are optimistic , precisely to strengthen the collective. Djamila Ribeiro , journalist, writer and black feminist activist will be the great ambassador of this palette. The third trend for 2023 is Bioinspiration. It is in it that the examples of effective, beautiful designs refined by millions of years of evolution, such as the functioning of a tree, the execution of a spider's web or the intricate wonder from the seed cradle present in a pod. Composed of raw colors , this palette comes to strengthen nature in its purest and most original form. The choice as ambassador, in this case, was Bela Gil , a chef recognized for exploring biodiversity in her dishes. The fourth and final macro trend in colors for 2023 is Life Cycles , which reflect the varied rhythms, the continuous movement of waves and tides in serene colors to let yourself be carried away by the comings and goings of life. In today’s high-tech, high-stress world, doing what’s best for your well-being can be a challenge: getting enough sleep, eating well, exercising. By increasing our awareness of the rhythms of the natural world and working in tune with them, we find more balance. To represent this palette, Tintas Coral chose the great actor Ary Fontoura , who with almost 60 years of career is now also a much-loved blogger for his pure joy of life. Ary lives in front of the sea and does not hide his passion for it. another reason to represent this palette of so many blues. 
