Inside Guerlain's first SPA in Brazil

Located in the prestigious and sustainable Rosewood São Paulo Hotel , Asaya SPA by Guerlain – a French beauty brand founded in 1828 – stands out as a pioneering urban retreat . Designed by the legendary Philippe Starck , the highly anticipated wellness destination perfectly aligns with the hotel’s signature spirit, offering creative solutions for personal transformation in a setting of innovative luxury.

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With a carefully selected menu of treatments, Asaya SPA by Guerlain combines Brazilian practices and rituals with Guerlain 's traditional approach to skincare and regenerative therapies.

Since 1939, Guerlain has been sharing its expertise by offering a unique spa experience. This visionary mindset and desire for perfection have led the Parisian brand to continue to develop its facial and body treatments and achieve extraordinary levels of personalization.

Upon entering the space, guests are encapsulated by design elements that proudly showcase Brazilian craftsmanship through locally sourced furniture and carefully curated pieces, such as those by artist Fabiano Senk , who was inspired by the diverse skin tones of the Brazilian people, reflecting the country’s vibrant spirit and cultural diversity.

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The spa features seven exquisite treatment rooms, an exclusive state-of-the-art fitness studio with locker rooms equipped with a sauna and steam room. The fitness studio also includes spaces for private and group activities, including dedicated areas for yoga, sound healing and Pilates.

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One of the concept’s most exceptional amenities is the Crystal Room , where the fusion of mirrors, Brazilian white quartz crystals and holistic practices create an immersive retreat that encourages guests to soothe their senses.

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Sustainability is also present in the project! The entire property runs on 100% renewable energy , uses responsible waste and water management tools and makes a great effort to source materials with a minimal environmental footprint.

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