The meeting marks the beginning of the 39th edition of CASACOR São Paulo and presents strategic guidelines that will guide the 67 projects of the exhibition at Parque da Água Branca.
Submitted at Feb 25, 2026, 9:24 AM
(Adriana Barbosa/CASACOR)
Professionals, suppliers, partners, and the team gathered at Parque da Água Branca this Tuesday (24) to kick off the 39th edition of CASACOR São Paulo. On this occasion, the traditional operational meeting took place, where the guidelines that will guide the exhibition in 2026 were explained.
(Adriana Barbosa/CASACOR)
During the welcome, André Secchin, CEO of CASACOR, presented the highlights of the past edition, highlighting the brand's achievements in the last edition. Next, Livia Pedreira, chair of the curatorial board, offered guidelines on the theme "Mind and Heart" and emphasized points of attention throughout the duration of the event.
(Adriana Barbosa/CASACOR)
Marianne Wenzel, Editorial and Content Manager, detailed best practices for producing the yearbook; Darlan Firmato, Director of Operations for the São Paulo event, presented guidelines for assembly, the work schedule, and the goals for sustainability and social responsibility; Gaspard Voiseu, Director of New Business, clarified strategic points of the CASACOR Connect program; Rodrigo Avelar, Marketing and Cultural Projects Manager, aligned the communication guidelines and brand positioning; and finally, Cleide Gomes, Commercial Director, shared the action calendar and the commercial strategies planned for 2026. Check it out in the gallery:
(Adriana Barbosa/CASACOR)
The team of professionals responsible for the projects of CASACOR São Paulo 2026 is already defined. Diverse and representative, it brings together renowned names, international participants, anticipated returns, and young talents in architecture, interior design, and landscaping. In total, there will be 67 projects spread over 10,161 m² of constructed area at Parque da Água Branca, which will take shape from different repertoires, generations, and origins. Check the complete list here.
(Reprodução/CASACOR)
"Mind and Heart" is the theme that will guide the projects of CASACOR São Paulo in 2026. The proposal stems from the convergence between reason and emotion, technique and sensibility, stimulating authorial creations that transform the concept into spatial experiences. At the same time, it reaffirms architecture and design as fundamental tools to imagine new ways of living and respond to the complexities of our time.
Dates: June 2 to August 9, 2026
Location: Parque da Água Branca. Rua Dona Ana Pimentel, 37, São Paulo.
More information: https://casacor.abril.com.br/
