Operational Meeting kicks off CASACOR São Paulo 2023

The traditional Operational Meeting that marks the beginning of the work of CASACOR São Paulo 2023 took place this Tuesday (14), on the perimeter of the space where the event will be set up. For the second consecutive year, Conjunto Nacional will host the São Paulo exhibition. In addition to bringing together cast, partners and suppliers of the São Paulo show, the meeting was also the kick off with the invited professionals, the CASACOR team and suppliers, with the aim of aligning various points of the event's production.

Body & Address

The new theme of CASACOR 2023, "Body & Home", was also revealed in more detail on the occasion. Developed in conjunction with Agência Sharp, the campaign features a set of macro behavioral trends that were mapped by CASACOR curators Livia Pedreira , Pedro Ariel Santana and Cristina Ferraz . It is a creative process that was based on four macro pillars: the home as a place of subjectivity; the home as a maternal place; the home as a place of permanence and the home as a place of knowledge . From these pillars, two premises were devised for living in the house: treating yourself as you treat the house and treating the house as you treat your own body . "The goal was to create a home experience that was as intimate as possible," reveals Raphael Tepedino, Creative Director at Sharp. "We delved into CASACOR's trend research and used several insights from the agency's workshop to define the visual path and statement. 'Corpo & Morada' was conceived as a fluid combination of the architectural structure with the body structure . Images of the house, objects and architecture were mixed with details of the body", explains Sharp's Creative Director, João Veloso.

Service

CASACOR Sao Paulo 2023 Dates: May 30 to August 6, 2023 Location: National Complex – Paulista Avenue, 2073 - Cerqueira César