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"Puppuccino": Starbucks' Caffeine-Free Cappuccino for Dogs

The drink is being distributed free of charge and is part of the brand's strategy to expand its presence in the market.

By Redação

Submitted at Jan 30, 2020, 1:16 PM

03 min de leitura
"Puppuccino": Starbucks' Caffeine-Free Cappuccino for Dogs

(Reprodução)

The North American coffee shop chain Starbucks has a consolidated position in the beverage market, with its characteristic logo dominating every corner of the United States and more recently Brazil.
The idea came from Internet users themselves, who began posting photos of their dogs enjoying the whipped cream cup, initially sold as a complement to hot drinks and frappuccinos. The product is being distributed free of charge to test the public's reception, but will soon be added to the menu. traditional. Diversifying products to attract more customers has been a strategy adopted by the brand since last year, when it launched capsules and ground coffee beans in the Starbucks at Home initiative. Also in 2019, the brand participated in CASACOR São Paulo , in the Casa project Grão da Très Arquitetura, which was all flavored and decorated with coffee beans .