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Pedro Ariel explains "Sowing Dreams" for the CASACOR Brasília cast

Guests of CASACOR Brasília gathered at Casapark around the content and relationship director

By Redação

Submitted at May 22, 2025, 11:57 AM

08 min de leitura
Sheila de Podesta, Pedro Ariel, Eliane Martins and Moema Leao

Sheila de Podesta, Pedro Ariel, Eliane Martins and Moema Leao (Divulgação)

The CASACOR Brasília gathered guests last Thursday (15) at Casapark for a brunch and a lecture with the Content and Relationship Director of CASACOR, Pedro Ariel Santana. In the meeting with architecture, design, and landscaping professionals, the brand executive discussed sector trends and the theme of the 2025 exhibition, "Sow Dreams". Bioarchitecture, architecture integrated with nature, sustainability, bioconstruction, and new perspectives on contemporary living were topics addressed by the audience. For Pedro Ariel Santana, it is essential to have a careful eye on new construction methods and special attention to ensure that projects have a local identity. The use of recycled materials mixed with technological ones guarantees an even more authorship aspect, he says. The lecture was part of the calendar of actions promoted by CASACOR Brasília, scheduled for August 13 to October 12 at Casa do Candango. The 33rd edition of the exhibition will bring together 47 projects inspired by the concept "Sow Dreams". On May 27, also at Casapark, Eliane Martins, Moema Leão, and Sheila Martins will hold the operational meeting of the exhibit, during which the novelties of this year's edition and the roster of professionals will be announced.

Sow Dreams


The theme of this edition of CASACOR is based on three pillars: collective dreams, ecosystems in cooperation, and knowledge confluence. The first pillar is an invitation to reflect on the ability to dream collectively and create a sustainable future that guides human actions with harmony and collaboration with nature. The second pillar highlights the integration between the urban and the natural, promoting cities as living ecosystems that challenge the separation between built projects and nature. The proposal is to create cities that function as forests. The third pillar emphasizes collaboration among various disciplines and cultures. Transdisciplinarity is presented as essential for developing innovative and sustainable solutions that connect areas such as architecture, engineering, biology, and social sciences.

About CASACOR Brasília


CASACOR Brasília has been a reference in architecture, interior design, and landscaping for 33 years, boosting business, connecting professionals, and showcasing the main market trends. The exhibition has established itself as a strategic space for brands and a stage for innovation. The architects Eliane Martins and Sheila Podestá have a long history with the exhibition in the city, having participated as guest professionals in 1994 with the Master Bedroom. Later, in 2000, they joined Abadia Teixeira and Catarina Bastos—a duo that inaugurated the exhibition in both Brasília and Goiás—in managing CASACOR in both locations. Two years later, they fully took over the two franchises in the Midwest region. Businesswoman Moema Leão joined Martins and Podestá in 2001 to contribute to the audience's success of the exhibition, one of the most visited in the country.

About CASACOR


For 36 years, CASACOR has been a reference of innovation and trends in the sector, creatively stimulating professionals and brands to develop their portfolios, in addition to promoting experimental spaces for new technologies. As a company of the Grupo Abril, CASACOR is recognized as the largest cultural platform for architecture, landscaping, art, and interior design in the Americas. The event annually brings together renowned architects, decorators, and landscapers with editions in 19 national venues (Bahia, Balneário Camboriú-SC, Brasília, Ceará, Espírito Santo, Florianópolis-SC, Goiás, Mato Grosso, Minas Gerais, Paraíba, Paraná, Pernambuco, Piauí, Ribeirão Preto-SP, Rio de Janeiro, Rio Grande do Sul, São Paulo (flagship), Sergipe, and Tocantins), as well as three international venues (Bolivia, Costa Rica, and Peru).

Services 33rd CASACOR Brasília


  • When: August 13 to October 12, 2025
  • Special Sale: October 11 and 12
  • Where: Casa do Candango – SGAS 603
  • Master Sponsor: Deca
  • Official Bank: BRB
  • Official Paint: Coral
  • Local Support: Guararapes – Sebrae
  • Local Supplier: Elettromec
  • Classification: Free
  • Accessibility: The exhibit is accessible throughout its entirety
  • Information: CASACOR Brasília is not a PETFRIENDLY event. Exception for guide dogs. Our team will be throughout the exhibit to assist you. The use of professional equipment such as tripods, lights, and accessories for capturing images/photos/videos during public visitation is not authorized.

Organization


CASACOR Brasília is organized by EMS Eventos (Eliane Martins, Moema Leão, and Sheila de Podestá), a franchisee of CASACOR Promotions and Events, a company of Grupo Abril

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