Pedro Ariel Santana launches the 7th edition of the book 'The Great Beauty'

On September 12th, Pedro Ariel Santana, Director of Relationship and Content at CASACOR, launches the seventh edition of the book "The Great Beauty". The new publication features a selection of images from CASACOR editions held in Brazil in 2025, all recorded through the sensitive and creative gaze of the author.

The launch event took place on September 4th, in Salvador, and will now move to São Paulo, at the Tok&Stok café in the Pinheiros unit, in São Paulo (Av. Marginal Pinheiros, 136 - Cidade Jardim), on September 12th. After that, it will continue to other cities across Brazil.

With the theme "Dreams", this edition has as its guiding thread ancestry — an approach that dialogues directly with the theme of the CASACOR 2025 show: "Sowing Dreams". In about 200 pages, the book brings together projects, artistic installations, and residences that celebrate Brazilian identity, nature, and affective memories.

In addition to the records of the shows in Brazil, the book also dedicates space to international events, such as the Milan Furniture Fair, where Pedro Ariel seeks references and trends in architecture, design, and art. "Each image is the result of an attentive gaze and an intense experience with the projects. The book translates this journey of inspiration and connection with what is most beautiful in human creation," claims the author.

The book "The Great Beauty" by Pedro Ariel Santana is sponsored by ARAUCO and supported by the brands Coral, BRB, and Tok&Stok.

About the author

Pedro Ariel Santana is an architect and journalist. He worked for 18 years as an editor for Casa Cláudia magazine, published by Editora Abril. Since 2014, he has been the curator of CASACOR shows across the country. He is the author of the books in the "The Great Beauty" series and the curator of several exhibitions on design, crafts, and art.