The book will be launched on October 13, Thursday, at an event on the Livraria Cultura mezzanine, in Conjunto Nacional, from 5 pm to 8 pm, in São Paulo
Updated at Oct 10, 2022, 10:46 AM - Submitted at Oct 10, 2022, 10:45 AM
Book "The Great Beauty: Colors", by Pedro Ariel Santana (Reprodução/)
The fifth edition of the book A Grande Beleza will be launched on October 13, Thursday, at an event on the mezzanine of Livraria Cultura, in Conjunto Nacional (Alameda Santos, 2152), from 5 pm to 8 pm. The Director of Relationships and Content at CASACOR , Pedro Ariel Santana will sign the publication, which is sponsored by Coral and Riachuelo House .
The selection of images shows the most varied ways in which colors are used, whether in wall painting, furniture, carpets, fabrics, coverings and works of art.
“ This book is full of colors that stay in our imagination, that mark and create personality. The exercise here is to close your eyes, after experiencing an environment or installation and feel the most striking color in each one and how this makes a difference. My greatest example is the cover environment, created by architect Marcelo Salum for CASACOR São Paulo 2022. With striking blues and reds, imagine if the same space were created in off-white and raw? It would awaken other feelings, emotions, sensations. And This is exactly the provocation of The Great Beauty: Colors ”, says Pedro Ariel Santana, author of the work.
The book, which is sponsored by Coral and Casa Riachuelo Paints will be launched on October 13th, Thursday, at an event on the Livraria Cultura mezzanine, at Conjunto Nacional (Alameda Santos, 2152), from 5pm to 8pm.