Pedro Ariel Santana (Vini Dalla Rosa)
ABIMAD - a furniture and home accessories fair - will celebrate its 27th edition between February 5th and 8th, at São Paulo Expo. In addition to the stands and exhibitors, the event will feature the fourth edition of the ABIMAD'Talks content platform. For the first time, the program will be led by
Editora Olhares , by Otávio Nazareth, curated by journalist Regina Galvão.
São Paulo Expo (Divulgação)
Projeto 3D do CoDesign ABIMAD por Virgínia Lamarco. (Divulgação)
On the opening day (February 5), Pedro Ariel,
CASACOR 's relationship and content director, was invited to speak on the topic “Brand positioning and curation: how to define your identity”. Alongside Ariel, there will be Thais Fonseca, from the Marcas com Sal agency. The meeting will be mediated by Regina Galvão and is scheduled for 4:30 pm. This chat will address strategies for being recognized in such a competitive world, in addition to discussing brand structuring and how curation can help in this growth process. To check out the full schedule, visit the
fair's website! 
