Those who visited CASACOR São Paulo had the opportunity to appreciate every detail that was part of the spaces, especially the linens and crockery. After all, these are the items that bring even more life to the spaces, designed for real residents. Official sponsor of the show, Casa Riachuelo provided products for 37 projects, in addition to having its own, called Morada do Samba , created in partnership with architect Marcelo Salum. With a vibrant atmosphere, the space is a complete home, decorated with intense colors and many references to Brazilian and African cultures. This concept is all about the partnership between Salum and the brand. That's because Casa Riachuelo is a northeastern company whose main purpose is to generate connection and offer products that awaken the desire to make the home a refuge. And Salum has a strong connection with music. The architect's childhood memories are intertwined with samba, from family moments to Carnival parades, which he watched on TV and was enchanted by the colorful costumes. “As a 100% Brazilian company, there would be no better way to pay homage to one of the country’s main symbols and intangible cultural heritage. We believe in the power of music to generate conversations through not only its lyrics, but also the feelings it awakens and the experiences it provides. The Salum environment reflects Brazilianness and the strong influence of samba roots, and has the power to take us on a journey through history, just like in a song,” says Mariana Rosalen, Marketing Coordinator at Casa Riachuelo. (Denilson Machado/CASACOR)
Since the mix of colors and the decoration full of details, which help tell the story of the environment, are characteristics of Salum's work, the partnership with Casa Riachuelo was perfect. The brand lent the sophistication and timelessness of the collection, designed together with the Allmost Vintage brand, seen in the ceramic plates, bowls and cups in shades of green, blue and orange, combined with pieces from the Fall-Winter collection, such as glasses and baskets. Other items from the collaboration also appear in the bedroom, where the bedspread, pillowcases, blankets and cushions complete the mix. “Having a brand that cares, like me, about telling stories and lending personality through details was fundamental to the execution of this project, of which I am very proud”, says Salum. Another important partnership between Casa Riachuelo at CASACOR São Paulo 2023 took place in the space Um lar para aperta o pause (A home to press pause
), designed by architect Cilene Lupi. With linens, crockery and exclusive items from the brand, the 88 m² space celebrated Disney's 100th anniversary and was designed to offer a balance between work, rest and leisure for a young person with a gamer profile. The ambiance is also an invitation for those passionate about the playful universe. The new Disney 100 line from Casa Riachuelo celebrates the company's classic characters, such as Mickey Mouse, Disney Princesses, Winnie the Pooh and Dumbo. The collection features 100% cotton bedding sets, embroidered bedspreads, bath sets and a variety of decorative pillows. The ceramics feature elements from the Toy Story franchise, Monsters Inc. and other Disney Classics, such as Peter Pan and Alice in Wonderland.
In addition to the project by Marcelo Salum and Cilene Lupi, Casa Riachuelo was prominently present in the environments Ares da Terra , by Cristiane Pepe, Maria Clara Marback and Ecatherina Brasileiro, Casa Wenge , designed by Juarez Cruz, Minha Morada, Meu Canto , created by Cacau Ribeiro, and A Casa do Ser , by architects Audrey Carolini and Thamires Mendes, in partnership with architect Maycon Fogliene. 
