It's already a tradition: at the turn of the year, a series of behavioral studies present us with the
main style trends for the coming year. This time is no different – the color experts at
Pantone have just announced the shade of
Very Peri violet (PANTONE 17-3938) as the
Color of the Year 2022 .
Under the
premise of transformation , the company stated that violet "animates our creative, curious and intriguing spirit" and that, in this way, "it helps us embrace an altered landscape of possibilities,
opening us to new vision as we rewrite our lives." ".
"With trends in gaming, the growing popularity of the
metaverse , and the growing artistic community in the digital space, PANTONE 17-3938
Very Peri illustrates the fusion of modern life and how color trends in the digital world are manifesting in the world." physical, and vice versa."
Fun fact:
Very Peri is the first shade in history to be created from scratch by Pantone's color education program . According to the company, this is yet another way to reflect the global trends of innovation and transformation that we are experiencing. "As society continues to recognize color as a
critical form of communication and a way to express and affect ideas and emotions and to engage and connect, the complexity of this new red-violet infused shade of blue highlights the expansive possibilities that lie ahead." before us."
Illuminating e Ultimate Gray foram, em 2021, o duo de cores que representou o período de incertezas. (Pantone/CASACOR)
In 2021, Pantone had chosen two shades as the colors of the year:
Ultimate Gray (PANTONE 17-5104) and Illuminating (PANTONE 13-0647) . At a time of anguish due to the consequences of the pandemic, the company had surprised by indicating the color duo to help people empower themselves with energy, clarity and hope in the face of growing uncertainty.
