The largest Bulgari boutique in Latin America has opened its doors at Shopping Cidade Jardim in São Paulo. The 282 m² project features a façade with an elegant antique marble portal featuring the brand’s iconic logo in Roman letters and five display windows adorned with silk shantung panels in saffron yellow and crimson pink. Upon entering, visitors are greeted by the eight-pointed Condotti star set against a Crema Marfil marble floor with blue accents. The symbol is a universal emblem representing balance, harmony and cosmic order: the eight lines symbolize the four cardinal points (North, South, East, West) and time (two solstices and two equinoxes). This unifying element is present in all Bulgari boutiques around the world and tells the story of the House’s artistic diversity and relentless visual innovation – echoing a desire to cross boundaries and explore unknown territories. The eight-pointed star is known to be associated with the expression “Roma Caput Mundi”, meaning that all roads lead to Rome – the Eternal City and an inexhaustible source of inspiration for Bulgari. The interior design concept is a celebration of Italian heritage and design that combines precious materials, colors and craftsmanship, epitomizing the relationship between ancient and modern, tradition and innovation. The materials and color palette are reminiscent of ancient Roman classicism, while at the same time being contemporary and delicate.

Artwork by iconic pop artist Andy Warhol adds a contemporary touch of color to the space. Chandeliers designed to be the focal point of the main gallery crown the two circular balconies. A distinctive feature of the boutique is the semicircular gallery featuring a curved counter and Condotti display cases. The sliding door that leads to one of the two private lounges features a geometric pattern inspired by the Roman Pantheon, with a combination of circles and squares, as well as the eight-pointed star. A selection of lamps and furniture by Brazilian designers – both contemporary and renowned – was integrated into the store's design: works by Zanine Caldas, Jorge Zalszupin, Paulo Werneck, Geraldo de Barros, Ana Neute and Osvaldo Tenorio were incorporated into the boutique.