An oasis of comfort is what Peugeot proposed at CASACOR SP

After being present at several editions of CASACOR with the exhibition of 100% electric cars, Peugeot expanded its participation with an exclusive space at the São Paulo show in 2023. Created in partnership with architects Caio Bandeira and Tiago Martins , from Architects + CO , Futuro Urbano by Peugeot brought visitors an innovative living experience, in which comfort is the essential element and permeates the entire project. It is no coincidence that, despite Peugeot being an automobile brand, it has a strong connection with CASACOR, the largest interior design show in the Americas, which showcases the best in architecture , interiors and landscaping. This is because design, sophistication, style and avant-garde are words that define the Peugeot universe and are part of the brand's 200-year history in the world.

(divulgação/CASACOR)

For the first time with its own space at the event, Peugeot, together with the duo of architects, brought together concepts that connect with the brand to create a complete loft. Named Urban Future by Peugeot, the space is a representation of the idea of sound, thermal and visual comfort — considered essential elements for well-being in cities in the coming decades. The project proposed by Caio and Tiago was materialized with a lot of technology involved. In just a few days, a 170 m² loft was built, based on an innovative construction system of thermodynamic panels. Installed in the external area of Conjunto Nacional , where the exhibition took place, the space has a bedroom , living room, gourmet area, bathroom and garage — the star of the project.

Considered a unique and innovative design piece in the brand's portfolio, the New Peugeot e-2008 stood out in the ambiance. Inside the loft, soft lighting reveals the striking design of the car, which was parked in the gourmet space . This is one of Peugeot's 100% electric models in Brazil, which acts in the CASACOR environment as a design element and, at the same time, an architectural feature. Those who arrive at the loft will certainly find it strange to see a car in the gourmet area, but when they learn about its features, everything makes sense. The silence of a genuine electric car , the fact that it emits zero particles and its refined and unmistakable design allow the car to fit well in any space.

(divulgação/CASACOR)

In addition to the loft space, Peugeot was also present in other ways at CASACOR São Paulo. Visitors to the show had the opportunity to drive a vehicle from the brand, with test drives available for the New Peugeot e-2008 and the e-208 GT sports hatchback, which is also 100% electric.

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