Coral's new campaign shows that work is, indeed, a woman's place

“Work is a man’s place”, “Women can’t paint” and “Women don’t have physical strength” . With these phrases, Coral begins its “Coral Mulheres na Cor” campaign this week, which shows that works, such as any other place, they are also spaces for women. Broadcast in the digital environment, the film tells real stories of some residents of the Jardim Colombo community, in the Paraisopólis complex, who are part of Coral's training program designed to make them professional painters and encourage representation in the job market.

“The project, which was only possible with our partners, selected residents of the Jardim Colombo neighborhood, part of the Paraisópolis complex, in São Paulo. It aims to change the history of these women through training, while encouraging a greater female representation in this area of painting, which is still predominantly male today”, said Juliana Zaponi , Brand and Color Communications Manager for AkzoNobel’s Latin American Decorative Paints division. The film tells the story of real women , such as Júlia dos Santos and Ana Paula Laurindo, students who graduated from the first class of the program, who faced challenges and obstacles and achieved their goals. Through testimonials, the production shows how the project transformed reality. of these and other women and trained them as professional painters. In addition to the film, the campaign extended the options of the Páginas Coloridas platform, a service that connects painters to potential clients, with the session Renew With Them , which invites society to hire women for painting jobs.