Japan House , which opened in 2017, has been hosting temporary exhibitions, and this time, it's not really an exhibition. Opening on June 19th, is the Pop-up Store by MUJI, the Japanese giant in simple products with minimalist design. , low cost and quality. The brand comes to Brazil for the first time in a mix of exhibition and store, with objects for sale including stationery, decoration and office items. Occupying 218 m² of the ground floor of JAPAN HOUSE São Paulo , the idea is that the Pop-up will introduce visitors to a little of the store's history and philosophy and offer the option of purchasing some of the items. In addition, the brand's owners want to have a thermometer of the movement Brazilians in relation to the company, and then decided to open a physical store with all the company's products. The Pop-up will be in operation and on display until July 22.
Established in 1980 in Japan, Mujirushi Ryohin, MUJI in Japanese, translates as “quality goods without brand”, and offers a wide variety of quality products, including consumer goods, clothing and food. The brand, with over with 700 stores worldwide, it has been based on three fundamental principles since its foundation: selection of materials; simplification of processes and packaging. MUJI products are created through an extremely rational manufacturing process, are succinct and prioritize simplicity and emptiness, encompassing the feelings and thoughts of all people. Among its more than seven thousand products, there are items for the home, clothing, food and stationery. MUJI Pop-Up Store When? From June 19th to July 22nd Tuesday to Saturday, from 10am to 10pm Sundays and holidays, from 10am to 6pm Where? JAPAN HOUSE Sao Paulo – Paulista Avenue, 52 (Ground Floor) As? Free entry
