(Divulgação/ Dezeen / CASACOR)
Given the effects of COVID-19, many people have realized that they need to review their habits and lifestyles. The opportunity to spend more time at home with their family, not spend so many hours commuting, and engage in enjoyable activities will mean that most people will of people do not want to go back to the same old society and want to change their lives forever. People "don't want to go back" to how things were before coronavirus, says trends expert Li Edelkoort in a new manifesto of hope for a post-pandemic world, published exclusively on
Dezeen as part of the
Virtual Design Festival . In the manifesto, Edelkoort proposes a "World Forum of Hope" to counterbalance the World Economic Forum. "The World Forum of Hope is a new gathering that will include climate change on its agenda, in addition to taking care of all the neglected people involved in production chains and services," writes Edelkoort, who gave more details in a live video interview with Dezeen. https://youtu.be/g7q5QSrLQsI Edelkoort will expand on her insights at the upcoming Business of Fashion Voices conference. Considered the world’s most influential trend forecaster, she is the founder of the Trend Union agency and was director of the Design Academy Eindhoven from 1998 to 2008. Check out the full text of Edelkoort's manifesto of hope:
THE ECONOMY OF HOPE: PUTTING PEOPLE ABOVE PROFITS At the end of this pandemic, as if after a war, only our buildings will remain standing and everything else will have changed. It is certain that many companies will be forced to adopt a leaner way of producing goods and services, with some of them cutting production lines altogether. production lines are no longer considered vital, holding current products for next year's supply and professing a more frugal business sense. Established designers are reconsidering the quantity of items they wish to design and make, recalibrating their inventory according to the demand calculated with precision. THE ECONOMY OF HOPE: THE WAY FORWARD IS ESSENTIAL Fashion has a unique opportunity to reverse the insane practice of delivering cashmere in November and swimwear in May. In a post-virus future, people should be able to buy a winter coat in the winter and a pair of summer shorts in the summer. The clothes will probably will become essential and more uniform. Product design will also gain crucial momentum, giving shape to autonomous design on a smaller scale, handcrafted in workshops, while maintaining a privileged connection with collectors and customers. Disasters are known to be powerful triggers for radical ways to transform business practices. Many countries will finance the return of production to their own limits, and outsourcing will become more diverse and less excessive, taking better care of workers and the environment. environment. In order to capture these emerging ideas – and also learn from good practices established before this global disaster – we want to organize an international platform aimed at countering the World Economic Forum. THE WORLD HOPE FORUM The World Forum of Hope is a new gathering that will include climate change on its agenda and will care for all neglected people involved in production and service chains. Led by ambassadors chosen from participating countries, the World Forum of Hope will bring together speakers and Selected case studies, best practices, retail reinventions and innovative ideas that will emerge in the spring of the revival. Different solutions and scenarios gathered in a global (virtual) forum once a year. There will be the exchange and analysis of dynamic concepts and data economic, so that we can all learn and our creative energies are awakened. The results will be published later and open access will allow others to follow suit. Rebuilding the rebirth of society together. TAKING CARE OF THE PLANET AND THE PEOPLE WHO LIVE ON IT We can start from scratch and build new systems where social and common ground trumps ego, where morals and values trump shareholder profits, and where collaboration and cooperation prevail to give more people equal opportunities. We don't have choice but to join forces and stand together. New pacts need to be established between fiber producers, yarn manufacturers, textile industries and fashion ateliers, between raw material producers, independent designers and their artisans. Entire chains need to be integrated, spurred by federal funds, finding shared profit and income based on this business renaissance. The economy of hope has the potential to transform society from within. Together with Dezeen and Business of Fashion , we want to connect with designers, industry leaders, lifestyle companies, the general public and a growing number of creative hobbyists. – Lidewij Edelkoort, Good Friday, April 10, 2020[newsletter]
