LG receives Veja SP Best Environment Award at CASACOR and strengthens partnership

For the sixth consecutive time, LG Electronics has established itself as CASACOR's exclusive technology partner. In addition to being present in 50 of the 74 environments at the 2023 São Paulo show, the brand stood out by receiving the Veja SP Award for Best Environment in the Home and Living categories, alongside the architect duo Bruno Carvalho and Camila Avelar , from BC Arquitetos, who designed Casa LG . The 320 m² space featured natural elements such as earth and clay in order to connect Brazilian history with LG technology for a complete sensory environment, attracting many visitors. “From every detail, we sought to create a contrast between the concept of ancestry and LG’s cutting-edge technology in Casa LG , placing both in a prominent position,” explains architect Bruno Carvalho. Under the theme “ Body & Home ”, the 36th edition of the exhibition, which ended on August 6 and was held at Conjunto Nacional (a modernist heritage site in the city) on Avenida Paulista, achieved record numbers. After ten weeks of events, CASACOR São Paulo 2023 brought together more than 124 thousand visitors, 130 companies and impacted around 7 million digital users. In addition, the event prevented 99.07% of all waste produced from being deposited in landfills, a number that resulted in the Instituto Lixo Zero certification for the third time.

For those who want to enjoy the technology, design and innovation that LG made available at the show , simply use the discount coupon LGCASACOR10 on the website www.lg.com/br/promocoes/casa-cor-2023 , valid in the online store until August 20, 2023. To receive the discount, consumers must register on LG's official website , choose the product and enter the coupon code LGCASACOR10 . For those who choose to pay by credit card, the discount will be 10%, with the possibility of paying in up to 12 interest-free installments. Consumers who pay in cash via Pix will receive an additional 5% discount on the final amount, totaling 15% off. See the full rules on LG's website.

Impressive Innovations in OLED TV

Celebrating 10 years of OLED technology this year, LG has turned its attention to consumer experience and refined design. The biggest evolution was seen in the OLED G3, which introduced Brightness Booster Max technology, an evolution of the OLED panel, which allows the model to achieve 70% more brightness compared to other OLEDs. Another major highlight was the presence of the OLED Z3, the first 8K OLED on the national market, which will be launched later this year. The main OLED TVs presented were the OLED evo G3 and the OLED evo C3, which feature new features such as: a new OLED evo panel with greater brightness (70% in the G3 and 20% in the C3), the WOW Orchestra feature, which provides perfect synchronization between the TV and the Sound Bar, and the webOS 23 platform, which has a clean and modern look. In addition, the 2023 OLED evo TVs are easy to move, considering the composite fiber material, which reduces the total weight of the TV.

LED Tunnel

At the entrance to Casa LG, the LED Tunnel , measuring approximately 11 m², was a surprise that ensured guests and visitors were immersed until they reached the space. Composed of 48 LED Signage cabinets from the LSBC series, the tunnel featured HDR technology that, in addition to offering easy maintenance and installation, makes the content displayed on the screen vivid and with great visual impact. Thanks to the wider color range and the sharp contrast ratio, viewers were able to enjoy vibrant content.

Transparent OLED

Another highlight for the LG House living room was the transparent OLED, capable of creating incredible effects between the screen and the environment, making the decor more modern. LG's OLED technology makes the Transparent OLED Panel have a thinner structure and provides a high transparency of 38%, much higher than that of conventional transparent LCD screens. With self-illuminating pixels, the screen maintains vivid colors and a high contrast ratio, even when transparent, bringing content to life from different viewing angles.

LG LED Home Cinema

In the Casa Memórias Essenciais space, by Felipe de Almeida, LG presented the 136-inch LG LED, one of the biggest trends in the audio and video market. The aim was to provide a cinematic immersion at home. The screen was accompanied by the S90 Sound Bar, which generates deep bass and intense audio, perfect for enhancing comfort and integrating the technologies already on display at the show.

White Line

This year, LG launched the new 14 kg WashTower Compact (soon to be available in the Brazilian market), with a focus on compact laundries. The model was part of Casa LG and was also present in the laundry room of Casa Morena, by Tufi Mousse. Together with the LG VC2 Smart Washer and Dryer, displayed in the spaces of Ester Carro and Ecatherina Brasileiro, the launches reinforced the company's commitment to innovation linked to sophisticated designs for different styles of decoration. In addition, Casa LG featured an unprecedented project, designed by architect Bruno Moraes, of a functional kitchen with the new LG French Door Refrigerator. The model is part of the new line of refrigerators that LG is bringing to Brazil and that will be launched in the country soon.

Audio line

Sound box

In the audio product line, LG presented several solutions, especially the Home Theater Sound Bar LG S90QY, which combines cutting-edge technology with an elegant design, ideal for transforming the TV room into a true home cinema, with an immersive and differentiated sound experience. This is LG's first model with three superior firing channels, voice clarity and a wider soundstage. The Home Theater's subwoofer hits bass notes more easily, offering more volume, sound pressure and quality. In addition, the LG XBOOM 360 and LG XBOOM XG9 Power portable speakers were highlighted.

Monitors

LG was also present in the environment A home to press pause, designed by architect Cilene Lupi, who presented a gamer's room integrated into an apartment. The architect designed the environment to be the home of a young person from generation Z, equipped with LG Ultragear gaming monitors and an ergonomic LG Ergo DualUp monitor.