CASACOR Windows: new project will reflect on the post-pandemic home
CASACOR invited architects and designers from all over Brazil to create showcases that provide a glimpse into the challenges of living during the pandemic
By Redação
Submitted at Jul 28, 2020, 1:00 PM
03 min de leitura
(Reprodução)
Popular wisdom says that when a door closes, a window opens, always bringing new visions and opportunities. In a year in which the entire population closed the doors of their homes because of the new coronavirus pandemic, many windows became a portal to see the world in a different way. With this inspiration, the CASACOR Windows project was created. A true creative and reflective exercise, with the aim of making tangible concepts and ideas of those who think about the house, transforming all of this into solutions to our anxieties and translating the house of the new times. In the CASACOR Windows project, display windows spread across Brazil materialize the post-pandemic home in the vision of the CASACOR team of professionals, who will be challenged to answer some questions that are part of everyone's lives: what has changed in our lives and in our homes with the new coronavirus? What are our new needs and desires? Will everything be digital or is there still room for contact?
The project, a democratic initiative, present in the central and peripheral areas of the metropolises, which continues CASACOR 's commitment to social responsibility and sustainability, can be seen in two ways, completely free of charge: in person, complying with the rules of health, safety and social distancing. ; or in virtual visits on the official CASACOR website, guided by the author of each project. With the postponement of the 2020 edition of CASACOR — the most complete architecture, interior design and landscaping exhibition in the Americas —, the format of the CASACOR Windows comes as a response to the moment we are living in. “For CASACOR , 2020 is not a lost year. It is a turning point. Of great reflections and of showing the creativity of the entire team. It is the first time in 34 years that the event does not take place and we have learned that every crisis brings opportunity to do something new. New ideas, new paths, a new project emerge. The proposal for the Janelas project emerges to show that it is possible to translate the spirit of CASACOR into formats beyond the traditional, maintaining the brand's personality while proposing something unprecedented for the segment”, explains Livia Pedreira, Managing Director. Stay tuned! The edition of Janelas CASACOR in São Paulo already has a date set to take place: from November 8th to December 8th, 2020. To check the complete schedule of Janelas CASACOR in the various cities in Brazil, click here . Also watch the project launch video, created and produced by Augusto Custódio and written by Casa Darwin: