Artistic calendars have always been part of world culture. From the
most acclaimed and famous ones, such as those signed by Pirell i , to those of the priests of the Catholic Church, made by the Vatican itself, they have always been a way of presenting
art outside of museums and galleries . Navigating these waters, photographer
Ed Beltrão announces the launch of his latest visual project, the
Bahia calendar, a subtle essay . Recognized for his previous work, the
2021 book Temperança , Beltrão once again captivates the public with a
collection of images that capture the essence of Bahia in a unique way.
Inspired by
Pierre Verger's iconic calendar , which is housed in the museum that bears the renowned photographer's name, the calendar
seeks to convey the cultural depth of the region . The selected images bring to life the beauty and authenticity of Bahia,
revealing subtle nuances that often go unnoticed , captured through Ed's dozens of trips to Bahia, the land of his
inspiring muse, Bel Madureira de Pinho , and home to the fantastic imagination of millions of people in Brazil and around the world.
“These images of mine were the result of brief but profound
immersions in the magic of the Brazilian and Bahian soul . I was drawn to the vigor of nature, the colors and the beauty that captivate the eyes and hearts of those who take on the challenge of immortalizing moments of these landscapes,” Ed Beltrão tells us.
“But wouldn’t printed wall calendars be a
more detailed perception of time in relation to the urgency of today’s digital devices? Contemplating each of these twelve images, month by month, can have the power to remind us, in the sum of the days, that life is to be lived intensely. If possible, in Bahia”, declares Éder Chiodetto.
Production will be limited to just 350 copies . Those interested will have the opportunity to purchase their calendars during the opening , a special event that will take place at Livraria da Travessa in Iguatemi Shopping Mall , on October 19, starting at 7 pm. The project is sponsored by Spinelli Advogados, which is helping to make this innovative project a reality. About the author
Ed Beltrão was born in 1952 in Washington DC, United States. With an essentially original production, he shows through landscapes and urban scenes an eye focused on cutouts, contrasts and details. In the 1960s, he took courses and workshops with professionals from the American magazine Life in his hometown. In São Paulo, he attended Claude Kubrusly's Enfoco school, where he studied with renowned photographers Maureen Bisilliat and Cristiano Mascaro, among others. With several exhibitions in the capital, the photographer lives and works in São Paulo.
Service
Launch of the Bahia calendar, Sutil Essay and Ed Beltrão When? October 19th, starting at 7pm
Where? Travessa Bookstore – Iguatemi Shopping Mall
Address: 2232 Faria Lima Ave, 3rd Floor - Paulistano Garden, Sao Paulo − SP
