This year, the 16th
CASACOR Franchise Convention took place in a hybrid format. The traditional event that brings together the entire franchisee network was divided into two parts: in the first week of February, the group was presented with an overview of 2023, covering new goals, products and perspectives. Franchise management and sustainability policies were revealed at the exhibitions, and a little more about the “ Corpo & Morada ” campaign was also presented. Over three days, the group enjoyed a digital presentation by the Heads of each area of CASACOR . (Adriana Barbosa/CASACOR)
Last week, on Monday, March 13, the meeting took place in person in São Paulo. The
20 exhibitions spread throughout Brazil and Latin America were represented by their respective franchisees. The idea was to promote an
informal meeting between the entire network with a dinner hosted by chef
Olivier Anquier at his event space in the Esther Building,
Esther La Plage , located across from Praça da República, the heart of downtown São Paulo.
Everyone also had the opportunity to visit the Revestir Fair and the São Paulo Design Week . Check out more photos of the group in the gallery:
