Event on Avenida Paulista brings together firms such as Zaha Hadid Architects and Pininfarina for debates on architecture, design and the future of living
Submitted at Mar 8, 2026, 3:00 PM

(Divulgação/CASACOR)
From March 9 to 14, Avenida Paulista hosts the first edition of D3 – Dexco Design Days, an event promoted by Dexco that brings together debates, meetings, and experiences on architecture, design, and the future of living. The program takes place at Casa Dexco and at the Arena D3, at Conjunto Nacional, during the main week on the industry’s calendar in the country.
The initiative combines the presentation of the 2026 launches of the company’s brands with exhibition experiences, sensory immersions, and a content program guided by the theme “(Im)permanence”. The concept invites reflection on time — in functional, sensory, emotional, and future dimensions — and its impact on materials, spaces, behavior, and creative processes.
(Divulgação/CASACOR)
Part of the program will be open to the public upon free registration, with the aim of expanding the dialogue among professionals, students, and those interested in architecture and design. According to Marina Crocomo, Marketing and Design Director at Dexco, the event seeks to go beyond product presentations and aims to create a space for reflection on the cultural, technological, and social role of design.
The morning talks are curated by Architecture Hunter and bring together names from Brazil and abroad. The opening, on March 9, will be led by Carlos Bañon, a professor at the Singapore University of Technology and Design and a researcher in architectural intelligence and digital fabrication. Throughout the week, studios such as Tetro Arquitetura, Andrade Morettin, Siqueira + Azul and Thiago Bernardes will also take part, in addition to the roundtable “Brazil as future,” with Laurent Troost, Glória Cabral and Jacobsen Arquitetura. The closing of the morning program will be led by Maria Flores Loreto, a director at Zaha Hadid Architects.
Casa Dexco, no Conjunto Nacional, assinada pelo escritório Architects Office. (divulgação/CASACOR)
The afternoon activities were organized by Dexco’s Design Office and delve into topics related to research, industry, and design practice. Highlights include the presentation of a study conducted with WGSN on the relationship between time and projects, a lecture by the architect Marina Linhares, a talk by the studio Somauma and a presentation by Lorí Crízel on neuroarchitecture.
The program also includes a talk by the Italian studio Pininfarina and roundtables with professionals and universities. During the event, the public will also be able to discover the 2026 launches from the brands Deca, Portinari, Ceusa, Duratex, Castelatto and Durafloor.
Date: March 9 to 14
Location: Casa Dexco and Arena D3 — Conjunto Nacional (Rua Padre João Manuel, 100)
Information and registration: link