Promising to bring colors to innovate environments, Coral is the exclusive brand at Expo Revestir this year. Due to social isolation conditions, the event will be entirely digital. With an interactive platform, the event will bring together professionals from the architecture, interior design, construction and construction materials resale sectors. 
The
event starts today and runs until the 26th . The aim is to showcase the versatility of paints, as well as the thousands of possibilities for innovation with combined colors and textures. At the show,
Coral will present the year's launches on the multimedia stand. One of them is the global trend and behavior study
ColourFutures , which is based on research into the four proposed palettes and the color of the year chosen by the brand:
Pedra Esculpida - a neutral tone that goes very well with ceramic coatings.
“By participating in Expo Revestir, Coral is completing a cycle of important initiatives to communicate with its various audiences and showcase its launches and innovations in the paint segment. The brand has been the official paint of
CASACOR for five years, including the
Janelas CASACOR project in 2020, and last year it also sponsored the first digital edition of
CONAD , a congress promoted by the Brazilian Association of Interior Designers,” comments Fernanda Figueiredo, Communication and Colour Design Manager for Decorative Paints at
AkzoNobel in South America.
(Divulgação/AkzoNobel/CASACOR)
Understanding the challenges of choosing a balanced and harmonious palette,
Coral will provide a tool that helps professionals choose the ideal color for their projects. One of these tools is the
Coral Color Sensor , the newest digital color identification device from
Tintas Coral . The technology works very simply: just point it at a location (an object or a wall, preferably smooth) and the sensor will indicate the chosen color from over 2,000 offered by the brand. The software will be available on iOS and Android systems.
(Divulgação/AkzoNobel/CASACOR)
Another tool that promises to be an ally for architects and designers is the Easy Test. With 30 ml of paint inside a ready-to-use package, it allows the application of the shade with a built-in roller. This way, the professional will be able to test the color directly on the wall and make a more assertive choice. For this product, 240
Coral colors will be available.
