Coral launches relationship program for architects and designers

THE Coral , a traditional AkzoNobel brand in the Brazilian decorative paints segment, has officially launched its program Coral Matiz : this is a relationship platform developed to offer technical support to professionals in the architecture and interior design segment in providing guidance on the application of products and consulting on color selection . The program was designed based on detailed research carried out with professionals so that the brand could better understand their relationship with paint and, especially, with colors in the design of an architectural project. From this, solutions were developed to address the concerns of professionals who felt helpless when choosing a color. The brand aims to get even closer to the sector and inspire creators when choosing a paint. This is an exclusive Coral platform with all the brand's expertise and which will also serve as an ecosystem for content and project sharing. Podcasts will be shared with big names in the industry, as well as instructions on how to use tools to help in the world of color, such as the fan. , and the most engaged will be gifted with various treats and tools such as a personalized sample box with official Coral or Color Sensor colors.

According to Juliana Zaponi , Brand and Color Communication Manager for Decorative Paints in South America, Coral Matiz will bring an innovative relationship format between specifier and brand, forming a content bank of great value to the market. "We believe that color is a great portal of authorship and memorability for architecture professionals, and this program will be key for them to develop this sense further and offer a differentiating aspect to their clients. In addition, Coral reinforces its pioneering spirit. by developing solutions that go beyond color selection,” comments the executive. To spread this idea, as an ambassador and the main face of the Coral Matiz , the Coral invited Sig Bergamin – a reference in boldness and creativity – to be on the brand’s side in promoting the project. The architect was chosen for his exquisite use of colors to create environments full of life. Sig believes that the partnership can help architects explore the world of colors with ease and creativity. “I have been fascinated by color since I was little. I have always seen life in a more colorful way than most people and that is a reason for happiness for me. We want to pass on this same feeling for architects, showing that there are infinite possibilities, with tools and paths to coloring. The greatest legacy I can leave is the demystification of color and I am sure that this project will be a big step in this mission”, says the architect. .