Coral's 2022 color of the year is Soft Melody blue

Coral; color of the year 2022; soft melody; light blue

(Divulgação/CASACOR)

The paint brand Coral presented on Tuesday, September 14, its bet for the color of the year 2022 in a video, directed by architect Mauricio Arruda. The color Soft Melody , a light and airy shade of blue, was chosen and, according to the brand , the decision reflects its behavioural trends study, ColourFutures . The research provided insights into the current situation and what will come in the coming years. Reflections on the effects of a global pandemic guided the work that reflects the desires and needs of a population that has been experiencing unique experiences, with a new way of living. to live, work, study, reside and interact. Thus, the chosen theme was New Airs and Rediscoveries , a concept that conveys the desire for reinvention.

(Divulgação/CASACOR)

Fresh and light, the color of the year reflects the vastness of the sky, brings a touch of nature to the interior space and brightens up the rooms of the house. Versatile, Soft Melody is also a color that combines with other tones, from soft neutrals to light and happy.

Coral; cor do ano 2022; melodia suave; azul claro

"After a period of isolation, we long to find ourselves, whether in nature or in open spaces, with a new way of perceiving the world and starting over. Our color of the year is a bright and refreshing shade that is all about this new way of living”, he adds.

(Divulgação/CASACOR)

In addition to the color of the year, Coral also introduced new palettes. Based on the color of the year, the selection of shades for 2022 ranges from soft neutrals to bright, cheerful and vibrant, giving consumers a variety of options to transform their spaces. There are four palettes that directly relate to the insights from ColourFutures: Colours for a Versatile and Cheerful Home , Colours for a Light and Natural Home , Colours for a Delicate and Affectionate Home , Colours for an Airy and Bright Home .

(Divulgação/CASACOR)

“The feeling of the moment is universal: after a period of isolation, we want more life outdoors, the vastness of the sky. We want to feel revitalized , to look outside and be inspired by new ideas, of a better future, with more moments cheerful. As a reflection of this, this year vibrant colors and light tones are reemerging , perhaps as a representation of our need for positivity and renewal", says Juliana Zaponi , Marketing Communications and Color Manager at AkzoNobel for South America. For 2021, Coral had selected Pedra Esculpida , a neutral and warm beige tone to inspire a more peaceful future.

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