Since 1999,
Pantone has chosen a color to govern trends in decor, fashion and design for the year to come. This time, the tone chosen for 2020 is
Classic Blue – a deep, elegant and timeless blue. Drawn from the "twilight sky", the color inspires "tranquility and calming effects", describes the company. The blue, referenced as
PANTONE 19-4052, "translates into a soft, velvety texture", which is associated with feelings of comfort and familiarity. Classic Blue owes its lasting character to the simplicity of its hue. The blue tone, commonly associated with tranquility, also conveys protective qualities, "highlighting our desire for a reliable and stable foundation on which to build," he says. To promote the color of 2020, Pantone promoted an immersive experience in New York that invited participants to activate all their senses to interact with the color.
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