A CASACOR São Paulo is moving to a new home in 2025: the Parque da Água Branca, a
green urban space of great historical and cultural importance, with 137 thousand square meters of preserved remnants of the Atlantic Forest located in Água Branca, São Paulo. The largest cultural platform for architecture, landscaping, and interior design in the Americas will be at the park
from May 27 to August 3, 2025, bringing over 70 environments to an area of which a total of 1,642 m² will be shared with park users. But CASACOR is much more than that: its transformative potential and the legacy it will leave in the park are also significant.
Why will CASACOR be at the Park?
Throughout its history, CASACOR has passed through various important points in the city of São Paulo, bringing transformation, improvements, and shining a light on the historical heritage belonging to all São Paulo residents. In the last three years – from 2022 to 2024 – the exhibition was housed at the Conjunto Nacional, occupying a prime area in the heart of Avenida Paulista that had been inactive for over 10 years. Now, as part of its itinerant nature, the exhibition shines a light on the Parque da Água Branca – a unique location chosen for its potential to engage with this year's exhibition theme, "Sowing Dreams,"
materializing the desire to return to a wooded area and outdoors, with its 137 thousand m² of green area and its 62 buildings, which is also situated in a strategic region of the capital, in the midst of a new hub of cultural institutions, bars, restaurants, and art galleries in the city. The holding of CASACOR at this location will contribute to its recovery and re-signification, placing it on the map of attractions for residents and tourists. Thus, the brand also continues to fulfill its purpose of rescuing the architectural and cultural memory of the place it occupies, contributing to its regeneration and that of its surroundings.
What is being done?
CASACOR São Paulo is in the pre-assembly phase, in which several improvements are already being made and will continue to occur in the buildings where it will be hosted during the exhibition period, known as Casa do Fazendeiro (building 23) and Instituto de Pesca (building 22). Among these are: cleaning and sanitizing the buildings, promoting accessibility to the buildings with the installation of elevators, maintaining the roofs, and removing old partitions that were infested with termites, as well as restoring the staircase of building 23, whose project is under development for approval by the heritage bodies and subsequent execution. All actions comply with the regulations of the Park Concessionaire and have been approved by the Municipal Council for the Preservation of the Historical, Cultural, and Environmental Heritage of the City of São Paulo (Conpresp) and the Council for the Defense of Historical, Archaeological, Artistic, and Tourist Heritage of the State of São Paulo (Condephaat). In addition, all actions are validated by the Secretary of the Environment, Infrastructure, and Logistics of the State of SP (Semil).
How will the park look at the end of the exhibition?
At the end of the exhibition, the spaces will be renewed and returned to the people and the city. Thus, buildings 22 and 23 may be used for other exhibitions – such as arts, design, and other fields of the creative economy. The idea is to attract a public of opinion-makers to the park, stimulating frequency and the exchange of ideas in the exhibition space. Additionally, the park may reach its potential as a hub that attracts investments and business opportunities from supporting brands –
as happened at Conjunto Nacional. Therefore, after CASACOR's passage, the exhibition will leave its requalified buildings as a legacy for visitors and the entire city of São Paulo. Furthermore, the exhibition will respect the built and projects heritage, promoting protection for the existing fauna and flora, with temporary and fully removable interventions, ensuring the sustainability standards of the brand. Additionally, partnerships will be developed with NGOs, associations, and event supporters to promote social responsibility. We will soon provide more news about the partnerships developed by CASACOR.
