With the aim of rescuing concepts with a contemporary touch,
CASACOR 2021 and
Chevrolet Tracker have partnered to showcase the vehicle, bringing even more style to the projects. None other than
Léo Shehtman used the car to create a space that blends concept with modernity. The veteran architect at the show brought a space called
Social House , a loft aimed at a young man who is super in tune with technologies and digital influences. The
Chevrolet Tracker enters the scene as a fundamental piece that reinforces and contributes to the construction of a young and modern, while at the same time portraying contemporaneity in the environment.
The objective of the partnership is to mobilize the construction of the #RestartIdeas positioning in an environment that sets trends and is marked by innovation and new technologies. "We know that CASACOR attracts an audience looking for experiences and sources of inspiration in art, culture and lifestyle. It is a perfect space for a vehicle that, since its launch, has been setting trends and proposing an evolution in automotive communication. The Chevrolet Tracker presents this opportunity to review old concepts, just as CASACOR does, within architecture, decoration and interior design", says Hermann Mahnke , executive director of Marketing at GM South America. Léo Shehtman's space is making its presence felt at CASACOR São Pulo 2021, which runs until November 15, in São Paulo, at Parque Mirante do Allianz Parque.
