Under the theme Body & Home, CASACOR Pernambuco presents, in its 26th edition, the application of this theme in the projects of architectural offices and also in the items to be sold in its special store. This year, the show brings a design store – a new concept of store selling exclusive products, created and customized for the occasion, through the show's partnership with local brands.
Some social projects were invited to participate, including
Ressignicarte , a project that welcomes and trains women inmates at the Abreu e Lima Penitentiary. They produce
trays, boards, cake stands, cutlery holders and decorative pieces made of stone . Another partnership is with the Recife ceramics brand
O Studio Faz , which developed an exclusive line of
cups, risotto plates, snack bowls, platters and bowls , in different sizes and colors, to be sold exclusively at the
CASACOR store during the exhibition period. The Recife-based
Azulerde will also be present with the
Arquipelágo collection -
a series of decorative objects , which feature
residual wood collected in the 2022 edition of CASACOR Pernambuco . It will also be possible to purchase Nulinho napkins, pieces made with Portuguese linen, at the store.
In addition to bringing together such inspiring initiatives,
CASACOR Pernambuco joined forces with Refazenda and Casa Zero to develop its own project that could have a significant social impact . “When we conceived of a CASACOR store, we were already clear that we would have to sell special items there that had a difference. That’s how we came up with the
Entrellaços format, designed and implemented thanks to this partnership with
Casa Zero and Refazenda ,” says Gabriela Coutinho, one of the directors of CASACOR Pernambuco. The joint initiative resulted in an intensive training course for seamstresses living in communities such as
Entra Apulso, Pilar, Guabiraba and Mangueira . While they were taking classes, these women were also paid to make items to be sold during the 26th edition of the event, such as cushion covers, sarongs, scarves, shawls, placemats, runners and eco-bags. These products also feature special prints by talented designers. “After defining the project structure, we went out into the field to find artists who would be willing to participate in the project with us. We are very happy to have
Jade Marangolo and Derlon creating the prints, they did a beautiful job! Now the seamstresses are also producing the pieces in an exquisite manner”, says Gabriela.
A visual artist from São Paulo,
Jade Marangolo has already created prints for brands such as
Louis Vuitton, Chanel, Farm, Renner and Psicotrópica . However, this is the first time she has participated in a
collaboration based on a
social project . "It was really cool to participate in an action with social responsibility involved, which includes not only artists, but also seamstresses and they can continue this work, which is important and is behind the pieces", says Jade, who created three prints in vibrant colors and linked to Brazilian culture in the project.
"The print was created based on my own work. We selected some of my work, curated a line within my repertoire of work, which would best suit our creation of the prints, and from there, we started doing the studies for the entire team to approve. And then it worked out really well,"
says Derlon , adding that he receives many requests for prints, but accepts very few, like this project. "Since it's not my field of work, my field is visual art. When I enter this other field, I try to carefully select the people I'm going to work with," he reveals.
Responsible for Social Impact at Casa Zero, Taciana Soares conceptualizes the initiative's proposal: "Our goal is to improve the work of seamstresses, raising quality and providing greater added value. We also want to strengthen the self-confidence of these women, enhancing their skills and beliefs. We believe that this partnership is just the beginning of countless others that we will build together."
The partnership is also seen with enthusiasm by businesswoman and fashion designer
Magna Coeli , owner of
Refazenda , a clothing brand from Pernambuco that has been in the market for 33 years. "
Refazenda already does inclusion work and has this in our routine. We saw the opportunity to extend our expertise with printing, with visual artists and with seamstresses in communities, to an event like
CASACOR Pernambuco , extending this expertise to the area of decoration. In a conversation with Gabi (Coutinho) and Isabela (Coutinho), we saw that we could expand this experience and create a love triangle with Casa Zero, which has expertise in inclusion and positive impact", she explains. The result of the initiative also offers the market an opportunity to recognize the qualifications of these seamstresses. "They didn't start from scratch. They are very good and will be recognized by the name on the product they made," says Magna. "This will be a product signed by visual artists and each one will have a label from the person who made it, so that they feel empowered and participate in the entire process, including the value of the product; and know how important their work is to dignify a simple pillow or a placemat," highlights the designer. In addition to improving and valuing the work of seamstresses, the social impact achieved by this initiative also has a positive impact on Casa Zero.
Part of the proceeds from the sale of the pieces will be donated to the organization, to be reinvested in new programs that also have a social impact, such as other professional qualification courses to contribute to the generation of income in communities that have not yet been covered. Paula Rejane de Farias, a resident of Pilar and participant in Casa Zero courses, praises the joint action of the three organizations. "I have already taken three courses at Casa Zero. They were rewarding partnerships, which I was also able to learn from in my life, in addition to improving my knowledge; improving techniques that I either did not have or did not know well, or did not develop well. And with this partnership between
Refazenda, Casa Zero and CASACOR, it was an opportunity for me to, for example, learn about and use industrial machines. So, for the first time, I used one. And I left there knowing how to use an industrial machine. All of this is learning that I can take into the future", says Paula. The connection between Casa Zero,
Refazenda and CASACOR Pernambuco is one of the highlights of this year’s show. We are certain that the project does not end here. It will continue and yield even more positive results”, concludes Gabriela Coutinho.
