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CASACOR launches digital content available on all the brand's networks

With the proposal to reopen the CASACOR Arena, the brand is launching a series of episodes with relevant content about the world of living

By Redação

Submitted at May 15, 2020, 9:00 AM

03 min de leitura
CASACOR launches digital content available on all the brand's networks

(Diulgação)

In 2019, Arena CASACOR promoted several meetings with architects, professors, philosophers, artists, designers, journalists and others with the aim of reflecting on the most diverse meanings of living. This year, due to the impossibility of face-to-face lectures and the postponement of the event, the proposal was to migrate to digital format and continue this exchange of relevant content from home. And for the first episode, subdivided into 5 chapters, themes that speak of CASACOR 's DNA and the concept of the 2020 exhibitions "The Original House" will be addressed, in addition to a conversation with two architects from the cast who work in an empathetic and innovative way. Furthermore, a final chapter reveals how Artificial Intelligence and the Internet of Things are working to improve our lives. In the first chapter, entitled "CASACOR and the Spirit of the Times", the brand's Managing Director Lívia Pedreira provides a brief overview of CASACOR 's 34-year history, its pillars and innovative concepts, and also points out directions for the future of living. In the second chapter, Pedro Ariel Santana deals with housing trends and explains how the concept that will guide all events at the various shows is constructed COAT OF ARMS that will take place throughout Brazil and the Americas. Don't miss it: every Thursday at 8pm, a new chapter will be released on all our channels.
https://youtu.be/KZNgJSMfVbU
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&feature=emb_title All episodes of Arena CASACOR were recorded at our guests' homes, in a domestic setting and respecting social distancing, which is essential in the fight against the Covid-19 pandemic. #stayathome[newsletter]