CASACOR , the most comprehensive exhibition of architecture, landscaping, art and interior design in the Americas, together with
Banco BRB, announces an unprecedented partnership between the brands. Banco BRB is now the
official bank of CASACOR 2023 , with national coverage. The main objective of the partnership is to bring brand awareness and conversion into sales of the
new . The synergy between the brands is based mainly on the convergence of interests in creating meaningful experiences for their customers and visitors, integrating the exhibition community into the bank's exclusive group of customers. Furthermore, the theme of this year's edition of CASACOR,
Body & Home , proposes a direct relationship between housing and the living resources of our planet, both in relation to the care of the individual body and the social body. This theme is as urgent for the contemporary debate as it is for Banco BRB, which works towards sustainable economic, social and human development, offering care to its customers through a series of benefits in its products and services.
André Secchin , CEO of CASACOR, states that the partnership was established to serve a niche that had not yet been explored in this segment. “We realized that there was no financial institution offering advantages and benefits in this architecture and decoration market, which moves tens of billions of reais annually. We decided to take advantage of CASACOR's national reach and communication capacity with the sector to launch a
co-branded credit card, which will provide exclusive advantages at CASACOR shows nationwide, in addition to special conditions when purchasing products and services from our partners.” The partnership was launched at
CASACOR São Paulo , the main edition of the show in Brazil, in addition to the CASACOR franchises in Goiás, Santa Catarina, Paraíba, Paraná, Rio de Janeiro, Minas Gerais, Bahia, Tocantins, Ribeirão Preto, Rio Grande do Sul, Brasília, Espírito Santo, Pernambuco, Mato Grosso, Sergipe and Ceará. “We are in an expanding market and the partnership between CASACOR and Banco BRB is here to cement another stage of growth for the brand and our area of operation, which includes several key regions in Brazil. CASACOR has been building a capillarity and reputation in the country for almost 4 decades,” explains
Cleide Gomes , Commercial Director of CASACOR.
BRB CASACOR Card Benefits nationwide
Other benefits include VIP entry (
fast pass ) to participating CASACOR 2023 editions, a 10% (DUX) and 5% (Infinite) discount on purchases made in stores, bars and restaurants during a visit to CASACOR; a 20% (DUX) and 15% (Infinite) discount at a CASACOR partner hotel. There will also be an exemption from the annual fee in the first year and the progressive discount will be applied in subsequent years. Participation in the Curtaí points program, with thousands of products and benefits that can be found at
www.curtai.com.br . In addition, access to VIP lounges, LoungeKey and Visa Airport Companion.
For BRB’s president, Paulo Henrique Costa, the partnership reinforces the Bank’s commitment to ensuring the best experiences for its customers. “BRB has grown in size and importance and is now a complete Bank with a robust portfolio. We work to ensure unique experiences for our customers and the partnership with CASACOR is here to add even more advantages to our customers,” he says.
Media and publicity
The partnership also extends to the media and the partnership's publicity includes the logo in all brand communications, Landing Page, e-mail marketing,
branded content on the
CASACOR website , Partners and Grupo Abril; social networks (Whatsapp, Instagram, Facebook and Twitter) and offline advertising in Veja, Veja SP, Veja Rio, Claudia, VC SA, Superinteressante and Quatro Rodas.
About CASACOR
CASACOR is recognized as the most complete exhibition of architecture, landscaping, art and interior design in the Americas. The event brings together renowned architects, decorators and landscapers every year and in 2023 it will be held for the 36th time in São Paulo, with 17 national venues (Bahia, Brasília, Ceará, Espírito Santo, Goiás, Mato Grosso, Mato Grosso do Sul, Minas Gerais, Paraná, Pernambuco, Rio de Janeiro, Rio Grande do Norte, Rio Grande do Sul, Santa Catarina, Sergipe, Ribeirão Preto and Tocantins), and four international ones (Miami, Bolivia, Paraguay and Peru).
About BRB
BRB is 56 years old and was created with the mission of being a financial agent for the Federal District Government. Since 2019, it has adopted a new positioning, expanding its area of operation beyond the Federal District, nationalizing the brand and becoming complete and innovative. All this without losing, as a public bank, its leading role in economic, social and human development. In its global expansion strategy, the bank has been establishing business partnerships, such as Banco Digital Nação BRBFLA, a partnership with the Flamengo team, América BRB, Banco Digital in partnership with the operator América Net, and Wiz, a Joint Venture specialized in insurance brokerage. BRB has currently surpassed the 7 million customer mark. For more information about the CASACOR BRB Card, visit:
https://www.brbcard.com.br/cartoes-de-credito/casacor/ .
